Our Buy/Drive/Burn today is yet another reader suggested trio, this time from SoCalMikester. Mike wants to take a look a three quite affordable compact hatchbacks from 2007. Honda, Nissan, and Scion are all on offer today, but which one’s worth your limited number of 2007 dollars?
Sometimes car companies get a bit carried away with a new idea that, for a myriad of reasons, doesn’t translate so well in its execution. Toyota (and other Japanese companies) did exactly this when they invested in the very unsuccessful line of WiLL cars and other consumer products in the early 2000s.
Today we look at a 1980s domestic example of an idea that fell flat. It was the time Cadillac thought applying lipstick to a Cavalier-shaped pig would make the BMW and Mercedes-Benz 190E customer come a’callin. It’s time for Cimarron, a J-body joint.
The Rare Rides series is a friend to the General Motors J-body. In 2018 we featured a 2000 Sunbird from ’83, in 2020 there was the ’84 Oldsmobile Firenza Cruiser, and earlier this year a ’91 Cavalier wagon.
But we’ve never featured the OG J-body main event, a first-gen Cavalier. Let’s go.
The WiLL branding project in early 2000s Japan was intended to excite and interest younger consumers with stylish products, all of which were marketed as WiLL. At the pinnacle of unique WiLL offerings were three different small Toyotas: The first two were the unpopular and unsuccessful retro-French themed Vi, and the modern-looking, popular, and unsuccessful VS.
Around the middle of VS production, Toyota just knew there had to be a part of the market they hadn’t reached yet and reintroduced the idea of the Vi with a polar opposite stylistic direction. This is the Cypha. (Read More…)
Several Japanese companies embarked on the WiLL sub-brand exercise at the dawn of the new millennium. Miscellaneous WiLL-branded products were introduced alongside a funky new car offering from Toyota, the WiLL Vi.
The baguette-themed retro sedan was an immediate failure amongst the youthful consumers WiLL was supposed to attract, so Toyota had a very quick rethink. Meet VS.
The WiLL project was a short-lived collaborative marketing effort by several Japanese brands, intended to capture the interest and money of youthful buyers. Using emotional engineering, seven companies launched new products in the early 2000s wearing WiLL sub-branding. Included in the myriad of offerings were three different subcompact Toyotas.
And here’s the first one, the WiLL Vi.
Today’s Abandoned History story is one of targeted marketing. In the early 2000s, an amalgam of Japanese corporations combined efforts to reach out to younger consumers via unified branding. Cars, food, appliances – all across Japan new, youth-focused products all wore the same sub-brand: WiLL.
Collectively WiLL asked, “How do you do, fellow kids?”
We continue our Chevrolet Citation coverage today, just after the economy car’s 1980 introduction to critical acclaim and huge sales figures. Unfortunately for GM, the Citation’s true personality was quickly exposed, and things were entirely downhill from there.
Born at the turn of the Eighties during a very lackluster period in the American automotive landscape, the Chevrolet Citation was a successful entry into the hot compact segment. It debuted to immediate sales success as a budget used car buy and won a major award. Could it be the ultimate economy car for the Eighties?
It’s Citation time.
The Nineties W202 C-Class was Mercedes’ second-ever compact car offering, after its debut small car the 190. Not made of the heritage-level materials of the 190, the W202 cars were largely trashed at the bottom of their depreciation curve a decade ago by second and third owners.
Said trashing is why today’s very clean example is so unusual.
The Rare Rides series has been a bit skimpy in its Honda coverage: We’ve featured only four in past editions. Today’s fifth Honda Rare Ride is the first-ever Accord, a car some readers won’t have seen in real life.
Hyundai’s performance offensive continues with the 2022 Hyundai Elantra N.
Which, yes, is available with a manual transmission.
We continue our 1990s-then-2000s series today, following up the last post that featured compact American two-doors from 1998. By the late 2000s, the Escort, Neon, and Cavalier were all dead. In their place were the Focus, Caliber, and Cobalt, and not all of those had a two-door variant. That means we focus on four-doors today. Let’s go.
The Rare Rides series has touched on the Ford Escort a couple of times before, via the sporty EXP and extra sporty Mercury Tracer LTS. And we’re back with more Escort today! This one carries no sporting pretense whatsoever, and unlike the prior two actually wears an Escort badge.
It’s an early wagon with the seldom-selected Squire package.
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