Tag: comms

By on November 3, 2021

Nissan-owned Infiniti has opted to merge marketing, public relations, and social media oversight into a single position. Framed as a promotion for Wendy Orthman, the brand’s current global head of communications, the management shift takes place shortly after former General Manager Global Brand and Marketing Phil York decided he had better things to do in Europe. But it really just seems like the company figured out a way to roll three jobs into a single paycheck.

Effective today, Orthman will be assuming the freshly minted title of general manager of Global Integrated Brand, Marketing and Communications. According to the automaker, the position combines the roles of a chief marketing officer and head of communications while also providing oversight for Infiniti’s social media and public relations.  (Read More…)

By on October 7, 2020

Elon Musk went on Kara Swisher’s podcast recently and complained about the media coverage of Battery Day and I have to say, Elon, in the highly unlikely event that you’re reading this, hire a real honest-to-God comms shop.

Let me hit you, dear reader, with some inside baseball. You probably know that just about every large company, including every automaker, has some kind of communications/public relations department.

Tesla, it seems, does not.

Update: Now we know it does not, not anymore.

(Read More…)

Recent Comments

  • Eliyahu: Duh…are you suggesting a monthly payment for ongoing vehicle security? What a great way to ease the...
  • Land Ark: @AK – yes, I’ve looked at both of the twins and I definitely like them. But I want the targa...
  • Land Ark: The lack of 2022 specs on the website is frustrating since it’s hard to know exactly what will be...
  • Lou_BC: Yup. TTAC… The Truth About Counting Clicks.
  • NN: Dear Toyota: Please build a commercial hybrid chassis so you can once again take huge market share from the...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber