By on June 7, 2018

We’ve prattled on before about how General Motors sees data mining as its next big business opportunity. While much of our take focused on the risk that customers might lose their privacy and become both commodity and consumer, it would be stupid to suggest it isn’t also a highly lucrative business strategy.

Social media outlets sell your personal information on a daily basis and other industries see potential in that. GM isn’t the only automaker jumping on the bandwagon, it’s simply the one with the most transparent blueprint.

Ford recently opened up about its own data strategy. The company previously announced large investments into data centers, stating its intent to equip 90 percent of its global fleet with modem connectivity by 2020. Ford Smart Mobility was also reorganized earlier this year, an effort that included the acquisition of two tech firms focused on transit data. The automaker split the group to focus on key areas: transportation data, marketing, tech development, and the management of previously established programs like FordPass and Chariot.

Ford obviously had a plan in the works for a while, but we didn’t know exactly what Ford’s execution would look like until now.  (Read More…)

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