By on November 24, 2021

Today’s installment of the Imperial series is our seventh and coincides with the seventh generation Imperial. Officially it was the second-generation car under the new Imperial marque, an independent arm of Chrysler launched in 1955 to compete with the likes of Lincoln and Cadillac. The move to independence brought with it a resurgence of interest in the brand, as the Exner styled ’55 and ’56 Imperials stood out from the rest of Chrysler’s offerings visually, and in terms of quality and luxury. We pick up in 1957 when it was time for another new Imperial.

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By on November 19, 2021

Our Rare Rides Icons series on the Chrysler Imperial picks up today at perhaps the most pivotal time in Imperial’s history. As the model’s fifth generation concluded in 1954, Chrysler was also concluding development of its big secret plans for Imperial: A new luxury brand of exclusivity and prestige.

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By on November 12, 2021

Our history of the Imperial series continues today, as Part V coincides with the dawn of the Fifties. Imperial wasn’t in the best place after its long-lived fourth-generation model was parted by the cruel reality of World War II.

But Chrysler was determined to launch the Imperial of the Fifties in a big way, with more body style availability, the return of two wheelbases, and new technology.

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By on November 5, 2021

After its successful introduction in the Twenties, an Airflow-shaped misstep in the Thirties, and a return to its earlier formula in the latter part of that decade, big changes were in order for the new Imperial of the 1940s.

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By on November 2, 2021

Our series on Imperial continues today, after a strong start in the coachbuilt Twenties turned into a big aerodynamic flop in the Thirties with the Airflow Imperial. The error in judgment was immediately apparent; the Imperial with groundbreaking styling lasted only three model years.

Chrysler was determined to start Imperial over, and in its third generation returned to a much more conservative large luxury car template.

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By on October 22, 2021

Rare Rides Icons continues the history of Imperial today, after Part I left us neatly at what would become an unfortunate aerodynamic turning point. Ready for some Airflow?

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By on October 19, 2021

Today Rare Rides Icons features a special Chrysler that was a car, then a brand, then a car again. Throughout its varied history, Imperial always represented the best of what Chrysler offered. First, we travel back to the Twenties.

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By on October 7, 2021

The Eighties were the decade that saw the dawn of the hot hatchback. Today’s little red hatchback is really very hot, because it’s entirely a Ferrari 308 underneath.

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By on September 15, 2021

Today’s Rare Ride is the second vehicle in the series designed by French coachbuilder Heuliez, and was a one-off as part of a Porsche 914 styling competition.

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By on July 29, 2021

Today’s Rare Ride started out as a rather ordinary Cadillac Brougham but was thoroughly transformed for some reason by a well-heeled customer into something unusual. I’m a bit at a loss here.

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By on March 3, 2021

Today’s Rare Ride is a super luxurious two-door aftermarket Range Rover. Much like the Rolls-Royce Wraith Silver Spectre featured here recently, the Range Rover’s transformation was also designed by Niels Van Roij.

Hopefully, your eyes are prepared for luxury.

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By on February 3, 2021

Ever wanted the luxurious accommodation of a Rolls-Royce, without the stodgy roofline and pesky cargo limitations of a coupe? Well Carat Duchatelet has just the car for you.

Presenting the Rolls-Royce Wraith Silver Spectre, your personal shooting brake.

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By on January 27, 2021

The Intermeccanica marque is a new one to Rare Rides, and even in scouring the obscure vehicles of the internet one does not come across the name often.

Intermeccanica has dabbled in a number of different automotive enterprises since its inception, and the Indra seen here is one of its more successful projects.

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By on January 21, 2021

We’re back again with more Monteverdi today, and I’m determined the Rare Rides series will cover all of Monteverdi’s vehicular offerings. European design, American power, and Swiss attention to detail combined with very high prices to make all the company’s models Rare Rides.

We’ve covered two earlier Monteverdi offerings previously, in the 1970 High Speed 375/4 sedan, and the 1971 High Speed 375/L grand touring coupe. Today we head into luxury SUV territory with the Safari.

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By on January 7, 2021

Today’s Rare Ride very likely a vehicle you’ll never see in real life. Extremely expensive and limited in production, just seven were ever made.

It’s pretty spectacular.

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