Tag: CMO

By on December 17, 2010

In a nod to the fact that growth lies elsewhere on the globe, GM created a new position rarely seen elsewhere: Chief Marketing Officer (CMO). Job description: Head and direct global marketing. Job filled by: Joel Ewanick.

The marketing maven joined GM in May, after a very short (and apparently not too happy) stint at Nissan.  Ewanick became famous for his marketing work for Hyundai and for implementing gutsy marketing strategies. Ewanick is credited for a lot of Hyundai’s U.S. success. (Read More…)

Recent Comments

  • Carlson Fan: “Here’s the right spec for family truckster. LS trim, 5.3 V8 4×4, front bench (-$250), towing...
  • THX1136: Related: I read an article recently in Radio World about the chip shortage and how it was affecting...
  • Carlson Fan: “If you don’t park your boat at the country club; what is your tow vehicle doing there?”...
  • ToolGuy: @Luke42, #1, this wasn’t an attack on Democrats. The ‘other’ party is about as...
  • Tele Vision: @bunkie I’ve been playing semi-pro for thirty-five years ( pro for a few years ) and know a few...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber