By on January 7, 2020

Not Fiat Chrysler Automobiles, mind you, but Chrysler. The brand. The maker of such diverse nameplates as the 300, which debuted in 2004, or the Pacifica and its ilk. Or the — wait, no, that’s it.

It’s easy to poke fun at Chrysler The Brand these days, what with Jeep and Ram doing the heavy lifting in terms of sales. As Matthew Guy recently told you, Ram bench-pressed some exceptionally heavy stacks this past year, sailing to new sales heights on the strength of two full-size pickups and a new HD model. Chrysler, barely mentioned in FCA’s recent five-year product plan, sunk to its lowest standing in decades.

Get this brand a new product that’s not just a variant of an existing minivan. (Read More…)

By on December 30, 2019

Earlier this year, when rumors of a forthcoming all-wheel drive Chrysler Pacifica arose, the minivan segment seemed ready to birth a rival to Toyota’s AWD Sienna. Instead, Chrysler ended up debuting a stripped-down version of the FWD Pacifica called the Voyager.

AWD isn’t off the table, it seems, but the traditional form of all-wheel traction is. A new report claims the coming year will bring an electrified AWD minivan from Windsor Assembly. (Read More…)

By on November 13, 2019

There was a flurry of speculation earlier this year about a traditional people hauler, with whispering voices claiming that, in a bid to boost demand, Fiat Chrysler was prepared to offer an all-wheel drive version of its Pacifica minivan. Minivan sales aren’t doing too hot, as you know. Crossovers and the like…

While the automaker’s minivan plant in Windsor, Ontario did get a funding top-up in April, thus far the only byproduct of that $355 million cash dump was the creation of a new/old nameplate — Voyager — to stand in for lower-trimmed Pacificas. A new bit of evidence, however, does point to an eventual AWD Pacifica. (Read More…)

By on August 20, 2019

All 2019 Minivans Available: Odyssey, Sienna, Pacifica, Grand Caravan, Sedona - Images: ManufacturersThe minivan as we know it is not dead. Credit for the minivan segment’s still-beating heart belongs in large part to the disappearance of most contenders – so few competitors remain that a handful of remaining minivan nameplates may well still sell in six figures in the United States in 2019.

Most automakers determined years ago that sticking their forks into this pie isn’t worth it; the pie was just too small. The absence of GM, Ford, Hyundai, and Volkswagen, along with the steady rise of the family-oriented crossover, caused the pie’s shrinkage to continue. Nissan and Mazda left, too, and the pie kept shrinking.

In fact, the rate at which the minivan pie is shrinking has picked up speed. Auto sales are slowing, to be fair, but U.S. minivan sales volume in 2019 is slowing nearly seven times faster. And no, for FCA and Toyota and Honda and Kia, the whole “bigger slice of a smaller pie” argument just isn’t holding water these days.  (Read More…)

By on August 15, 2019

Home to the Dodge Grand Caravan, Chrysler Pacifica, and now the lower-tier Chrysler Voyager, Fiat Chrysler’s Windsor Assembly won’t see an expected shift cut next month. Instead, thanks to an uptick in volume, company brass has decided to ride out the year.

Originally scheduled to shed a shift (and along with it, about 1,500 jobs) at the end of September, Windsor Assembly will continue with its current workforce until at least New Year’s, Driving reports. (Read More…)

By on July 26, 2019

The first thing that many people do when their new car is ready for its first set of replacement tires is to ditch them for something else. Whether that’s a tire with a high tread mileage guarantee, an ultra-grippy tire, or the cheapest thing they can find, few people actively seek out the exact same tires that their vehicle came with from the factory.

If OEMs could have just selected the best-rated tire from the Tire Rack website, or asked people on a forum what they preferred, and called it a day, wouldn’t they have done that? If you think you’re smarter than an entire team of OEM engineers, then go ahead and slap on that 80,0000-mile-guaranteed set of tires. But, you will want to understand what you might be giving up in the process. (Read More…)

By on May 18, 2019

Sudden stalls. Tailgates that open on their own. These issues formed the basis of two Fiat Chrysler recalls in 2018, and, one year later, history is repeating itself.

On Friday, the automaker called back roughly 600,000 Chrysler Pacifica minivans and Ram pickups for the same ghost-in-the-machine phenomena that led to the earlier recalls. (Read More…)

By on April 19, 2019

FCA Windsor minivan assembly Dodge Grand Caravan 2011 - Image: FCA

Hot on the heels of Fiat Chrysler’s announcement of a shift cut at its Windsor, Ontario minivan plant, officials from Canadian autoworkers’ union Unifor say the automaker has $355 million ready to invest in the facility.

Last month, FCA told Unifor it would cut the plant’s third shift by the end of September, the result of falling minivan sales on both sides of the border. Windsor Assembly employs 6,100 workers, some 1,500 of which stand to lose their jobs. Unifor President Jerry Dias claims the investment will see a new product built in Windsor. (Read More…)

By on March 29, 2019

FCA Windsor minivan assembly Dodge Grand Caravan 2011 - Image: FCA

Union officials in Windsor, Ontario were blindsided Thursday afternoon by Fiat Chrysler’s announcement of job cuts at the company’s minivan plant. The automaker plans to cut a third shift at the plant, home to the Dodge Grand Caravan and Chrysler Pacifica, putting 1,500 out of work.

It will be the first time the plant has operated on two shifts since the early 1990s. According to properly pissed Unifor officials, lackluster Pacifica sales may be to blame for the move. (Read More…)

By on March 25, 2019

More voices are piping up, alerting minivan-loving North Americans to a future offering from Fiat Chrysler. With the segment shrinking in the face of overwhelming competition from spacious, pleasant-riding crossovers, the possibility of an all-wheel drive Chrysler Pacifica is big news, and one Canadian union official claims it’s on the way.

In the minivan market, it looks like Toyota’s Sienna won’t stand alone as the only AWD offering for long. (Read More…)

By on March 6, 2019

2018 Chrysler Pacifica S Appearance Package, Image: FCA

Toyota —er, Fiat Chrysler may add an all-wheel drive version of its Pacifica minivan next year, if a report out of the model’s hometown of Windsor, Ontario pans out.

According to two named — and two unnamed — sources, the automaker wants to take a page from a certain Japanese company known for its hybrid vehicles and sweeten the minivan pot with all-wheel traction, casting a wider net for buyers. In other words: going the extra mile to woo the crossover crowd. (Read More…)

By on February 5, 2019

At this point in history, minivans have become an acquired taste. Just like fine scotch and the silkiest of smooth jazz, there are those who appreciate the minivan and those who don’t — likely due to some tragic flaw within their genetic makeup.

However, Fiat Chrysler still gets the minivan and, as a reminder to normal people everywhere that they also still sell them, has seen fit to release celebratory editions of the Chrysler Pacifica and Dodge Grand Caravan. Proud to issue a refresher that Chrysler’s Windsor Assembly Plant gave the world its first modern minivan back in November of 1983, both of FCA’s family haulers receive special 35th Anniversary Edition models for 2019.

Granted, the math isn’t perfect. But you can’t waste time celebrating a segment that’s only slightly healthier than your average retirement home resident.  (Read More…)

By on October 18, 2018

2018 Chrysler Pacifica S Appearance Package, Image: FCA

Of all the automakers embroiled in the Mad Men-era rush to plumb the psyches of American car buyers, Chrysler’s Dodge division stood head and shoulders above the rest in one key marketing element: sex. It sells, apparently, and Chrysler Corp. made sure to instill a little bit of it, overtly or subconsciously, into its print and TV advertising. As the circa ’66-67 “Dodge Rebellion” campaign gave way to 1968-70’s “Dodge Fever” gambit, the impact of the counterculture movement and America’s rapidly liberalizing attitudes soon became apparent in Dodge’s ad copy.

It was this era in Chrysler’s marketing history that spawned what’s arguably the most sexist (and psychosexual) car ad ever printed: Dodge’s 1969 Charger R/T ad, titled “The Eternal Triangle.”

These were sexy times for America, but even sexier times for Dodge, which had clearly grown too hot under the collar. The onset of the 1970s saw the brand put the tie-dyed shirt and address book in storage, trading its hedonistic copy for the far tamer “Dodge Material” campaign, and the rest is history (some of it quite embarrassing). Given this rich marketing heritage, it’s nice to see Chrysler attempt to spice up a family-oriented minivan with sex. (Read More…)

By on August 16, 2018

You don’t need a family to own a minivan, it just helps avoid a series of awkward follow-up questions. However, regardless of whether you’re riding with your complete progeny or your only friend in the world, you probably hope your vehicle has your back in the event of an accident.

The Insurance Institute for Highway Safety’s small overlap crash test separated the wheat from the automotive chaff ever since its introduction in 2012. The test imagines what happens when the front corner of a vehicle collides with another vehicle or an stationary object, focusing an immense amount of energy on a small area of the automobile. It’s a worst-case scenario for the structural integrity of a model and makes for a great viewing experience, as it really does a number on the test car.

Despite fielding a rather pathetic number of vehicles, the minivan segment performed pretty well in the IIHS passenger-side small overlap front crash test on the whole. However, while no outright deathtraps revealed themselves, the group still saw some mixed results. (Read More…)

By on June 22, 2018

Minivans are great for a lot of things, but intimidating the neighbors is not among their many attributes.

While you could spend the weekend welding spikes onto one and giving everyone on your block “the stare down,” alternative options exist. You could purchase some custom wheels and replace the chrome accents with something darker, or you could have Chrysler do it for you if you’re in the market for a Pacifica.

As much as I hope this brings back a dark and sinister version of 1970s van culture, I would be satisfied with just seeing more of them on the road. According to Chrysler, the murdered-out look offered by the S Appearance Package has proven quite popular with standard Pacifica shoppers. Now, it wants to extend the opportunity to those interested in the plug-in hybrid model.  (Read More…)

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