By on November 24, 2021

Today’s installment of the Imperial series is our seventh and coincides with the seventh generation Imperial. Officially it was the second-generation car under the new Imperial marque, an independent arm of Chrysler launched in 1955 to compete with the likes of Lincoln and Cadillac. The move to independence brought with it a resurgence of interest in the brand, as the Exner styled ’55 and ’56 Imperials stood out from the rest of Chrysler’s offerings visually, and in terms of quality and luxury. We pick up in 1957 when it was time for another new Imperial.

(Read More…)

By on November 19, 2021

Our Rare Rides Icons series on the Chrysler Imperial picks up today at perhaps the most pivotal time in Imperial’s history. As the model’s fifth generation concluded in 1954, Chrysler was also concluding development of its big secret plans for Imperial: A new luxury brand of exclusivity and prestige.

(Read More…)

By on November 12, 2021

Our history of the Imperial series continues today, as Part V coincides with the dawn of the Fifties. Imperial wasn’t in the best place after its long-lived fourth-generation model was parted by the cruel reality of World War II.

But Chrysler was determined to launch the Imperial of the Fifties in a big way, with more body style availability, the return of two wheelbases, and new technology.

(Read More…)

By on November 5, 2021

After its successful introduction in the Twenties, an Airflow-shaped misstep in the Thirties, and a return to its earlier formula in the latter part of that decade, big changes were in order for the new Imperial of the 1940s.

(Read More…)

By on November 2, 2021

Our series on Imperial continues today, after a strong start in the coachbuilt Twenties turned into a big aerodynamic flop in the Thirties with the Airflow Imperial. The error in judgment was immediately apparent; the Imperial with groundbreaking styling lasted only three model years.

Chrysler was determined to start Imperial over, and in its third generation returned to a much more conservative large luxury car template.

(Read More…)

By on October 22, 2021

Rare Rides Icons continues the history of Imperial today, after Part I left us neatly at what would become an unfortunate aerodynamic turning point. Ready for some Airflow?

(Read More…)

By on February 15, 2019

car interior

TTAC Commentator NoChryslers writes:

Enjoy the website very much… so here are some questions.

  1. Why are interior and exterior color choices so limited right now? You have to pay extra for anything special. (Even then, good luck getting the carpet to match the drapes — SM) Seems to have started in the ’90s and we’ve been grayscale ever since!
  2. What happened to all of the convertibles?
  3. How do we stop the SUV/crossover tsunami?

(Read More…)

Recent Comments

  • Arthur Dailey: I know that it is dangerous and downright moronic but one finger steering was one of my favourite...
  • Inside Looking Out: “Why would the British join the French Revolution? ” To replace unelected King with...
  • ToolGuy: With the caveat that I know nothing about this, the first drawing doesn’t suggest...
  • Jeff S: And steer that battleship with your Pinky.
  • RHD: Top illustration: (Guy in white, on the left:) “Good thing they parked the Imperial next to an ocean...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber