By on January 13, 2020

Ford has struggled to improve market share in China for years now, as decades of economic growth made the region’s overwhelmingly large population too tempting for global manufacturers to pass up. But it hasn’t been an easy road for foreign automakers. Many entered the region saddled with a lack of brand awareness and were required to enter into joint ventures with Chinese firms to gain access (Ford has three). U.S. products have since faced additional scrutiny as American-Sino relations soured; at the same time, the whole of the market appears to be heading in the wrong direction.

While this hurt plenty of automakers that aren’t Ford, the Blue Oval has really taken it on the chin. The company reported a 26.1 percent sales decline for 2019, marking its third straight year of negative growth in China. At first blush, that may not appear relevant to what’s happening in the West. But Ford hasn’t seen its market share in the People’s Republic rise above 5 percent since 2008 (it’s about half that now), despite putting plenty of resources behind the project.  (Read More…)

Recent Comments

  • RHD: Agreed about the lack of colors. A lot of new vehicles look like they just clearcoated the primer.
  • stuki: In a world in decay, “dated” is a compliment.
  • stuki: Competing head on with Camry and Accord, like competing with Google in internet search, has to rate among the...
  • RHD: That and the nearly useless “truck bed” make this a non-starter. I saw one on the road a week ago,...
  • RHD: You are right about that! A facelift is all it needs to recover the sales volume. “Polarizing” is...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber