Indonesia has long been touted as one of the next major emerging markets, and only four years ago, GM was set to make a major push in the Southeast Asian nation. But in a major about face, GM is essentially giving up on Indonesia, ending an 80 year manufacturing presence and transitioning solely to a sales and marketing arm.
Reuters takes a look at GM’s attempts to turn around their decades-long slog in Indonesia, with this gem highlighting the nature of their struggle.
“We started in Indonesia in 1938. We have been so successful, we have seven-tenths of a point of market share in 75 years. Are you (kidding) me?” Tim Lee, head of GM’s international operations, said in an interview. “That is not constancy of purpose.”
Obsessive-weirdo fans of low-cost cars can get their thrills at Chevy’s NAIAS stand; despite the new full-size trucks and the C7 Corvette being on display, myself and a cadre of mouth breathers will no doubt be poring over the low-cost cars being put on display by the Bowtie brand, for no other reason than to avoid the rush of anxiety-inducing crowds.
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