#charging

Despite accounting for an incredibly small percentage of new car sales in America, the EV is all the rage in California. Rather than starting from scratch and designing an all-new car from the ground up (like Nissan), Honda chose the more economical route and electrified the second-generation Honda Fit. On the surface, the recipe sounds like a slam dunk, since the Fit is one of Honda’s most attractive and most fun to drive models now on sale. To prove to the masses that Honda has what it takes to go green, they flew me out to Pasadena to sample the all-new, all-blue Fit EV.

Even though the Nissan Leaf and Mitsubishi i already have their own standard for “quick-charge” stations – known as CHAdeMO, a standard supported by Nissan, Mitsubishi, Fuji Heavy Industries (parent company of Subaru) – the SAE is apparently pitching its own standard of quick-charger outlets (pictured above), creating a situation that would be akin to having certain cars only compatible with certain gas pumps.

A Chevrolet Volt owner in Ottawa, Ontario has been blocked by his condominium board from charging his Chevrolet Volt – even though he has offered to reimburse the board for the $1 (approximately) in electricity it takes to charge the Volt at local rates.

According to Tesla CEO Elon Musk, the EV luxury brand has pre-sold all 6,500 units of its new Model S to be built next year, and the company is on-track for a 2013 profit. Bt if you’re comparing Tesla to the erstwhile EV darling BYD in order for it to look good, you have to wonder how good things really are. If anything, Tesla should be compared to Audi, an established (and hot) luxury brand with the same EV technology and one of Tesla’s founders on board. Losses for this fiscal year are estimated at $437m, and Tesla’s crucial loans from the Department of Energy are attracting a distracting investigation in the wake of the Solyndra scandal (but hey, Musk is “personally guaranteeing” those loans, so no worries…). And, in a truly puzzling move, Tesla is ignoring the SAE J1772 protocol for rapid EV charging because it isn’t sexy looking enough. As EV guru Chelsea Sexton puts it to the New York Times

It’s hardly unusual for Tesla to zig where the rest of the industry zags. But it’s particularly counterintuitive not to use the J1772 standard, since Model S drivers will be more interested in public charging than Roadster owners. Tesla’s proprietary connector choice requires getting customers to care about form over function on one of the most utilitarian aspects of the car. How many people stare at a gas nozzle and think, ‘If only that were better looking’?

Selling out of a first-year production run is good news, but hardly surprising (all plug-in vehicles are currently capacity-constrained). Preventing buyers from using public charging infrastructure because it’s unsexy is the kind of surprising news that could seriously damage Tesla’s long-term efforts. Meanwhile, we still don’t know how this company will do with regards to manufacturing quality and reliability, especially as volumes ramp up to 20k units per year. After all, Tesla’s hype and niche marketing efforts are well-proven… it’s all the other aspects of building and selling cars that we’re still unsure about.

Volt owners gather before their parade down Woodward

Photos courtesy of Cars In Depth

As part of the festivities surrounding the Woodward Dream Cruise, GM organized a parade down Woodward and back up again made up of 50 Chevy Volts driven to the event by their owners, at their own expense, from around the country. As far as car company promotional events go it was fairly low key (I was asked not to publicize the pre-parade reception for the owners) but it was clearly a high priority item for GM. The Volt marketing team was out in force and they brought in NASCAR champions Jeff Gordon and Jimmie Johnson, who are racing at Michigan International Speedway this weekend, to wave green flags at the start of the Volt parade. Gordon and Johnson both own Chevy dealerships and they both personally own Chevy Volts. They race for Rick Hendricks, who owns quite a few Chevy (and other GM) stores himself. There were news teams from at least two of the Detroit tv stations and a satellite truck that I believe was used for a national network or cable interview of the NASCAR drivers. GM also brought out a number of pace cars from their private stash of Camaros, Corvettes and even one Chevy SSR that paced races at Indianapolis and Daytona. There was also the ZR1 that set a lap record for production cars at the Nurburgring. Marketing being what it is, the parade also included 2 squadrons of Chevy’s most recent new product, the Camaro convertible and the subcompact Sonic. There were 100 cars in total, one for each year in Chevy’s current centennial.

There were t-shirts and baseball caps for the guests, and the Volt owners each got a nice die cast model of their car, but the Volt owners weren’t there for the swag or for autographs, though they eagerly accepted both. The Volt owners were there because they really, really, really like their cars.

Between Nissan’s Leaf racer and a new EV-only racing cup, electric auto racing has been coming along in recent months, although significant challenges remain. For one thing, batteries are still extremely heavy, and for another, they take a long time to recharge. Finally, thermal management issues conspire with both of these battery challenges to force EV races to be quite short. And in search of a solution, one team that’s entered into the EV Cup is looking to the original EV racers for inspiration: slot cars. Rather than getting hot and heavy with big batteries, figures Drayson Racing Technologies, why not charge the car as it’s racing at speeds upwards of 200 MPH? Luckily HaloIPT has come aboard the project, bringing its eponymous wireless Inductive Power Transfer technology to bear in order to create life-sized, wireless, slot-free slot cars.