#charging

Along with the rest of Volkswagen AG, Audi has made plans to invest heavily into electric vehicles. The company expects EVs to comprise 25 percent of its U.S. sales by 2025 and is devoting the e-tron moniker to an entire division of electrified models, with the first arriving next year.

Addressing the J.D. Power Summit at this year’s National Automobile Dealers Association Convention and Expo, Audi of America President Scott Keogh told salesmen to welcome the electric mobility market with open arms or learn to cope with an ambivalent future. However, jumping head-first into a relatively small market with a huge potential for growth isn’t without pitfalls, and it isn’t unwise for dealers to remain cautious. Still, with Audi planning to introduce three new BEVs within the United States by 2020 and Volkswagen Group hoping to have 30 battery-electric models out by the 2025, you can see why Keogh is pressing the issue.

Ford Motor Company announced today that it is committing itself fully to the development of electric vehicles, including a hybridized Mustang and F-150 pickup, a small electric crossover, and a fully-autonomous hybrid unit. Company CEO Mark Fields expressed his faith in the future of electric cars and Ford’s intention of bringing 13 new electrified models to the global market within the next five years.

“The era of the electric vehicle is dawning and we at Ford plan to be a leader in this exciting future,” Fields said. “Leading in electrification, in autonomy, and also connectivity are critical as we expand to be both an auto and a mobility company.”

Nissan and BMW announced Monday that they would add 120 public fast-charging stations in 19 states to significantly expand electric vehicle infrastructure for cars not called Tesla.

The 120 stations would supplement to Tesla’s network of more than 200 Supercharger sites around the U.S. and Canada, placed throughout the countries that serve as a backbone for long-distance EV travel. (Coast to coast records are already a thing.)

Sorry, North Dakota, still no love for you. It’s a shame. Fargo is such a super town.

Bob writes:

Dear Sajeev,

I have a 1996 Nissan Pathfinder that I bought new and has since accumulated 90,000 miles . I plan on driving it until it dies because I still enjoy it and it gets me to all the great fishing spots, plus I have a “fun” car in the garage (’74 TR6) for when the weather is nice. My issue is about the starter (I think) on the Pathfinder.

EV “conversions” make for strange bedfellows when it comes to competition. There is no gasoline Kia Soul that competed even slightly with Mercedes or BMW. Oddly enough however, when you electrify one of the least expensive cars in America, you end up with with a Kia on the same cross-shop list as the i3 and B-Class Electric. Obviously a Kia Soul EV vs i3 vs B-Class comparison table is at the extreme end, but I am surprised how many folks wanted to hear that comparison. It isn’t just the luxury-cross shops that become possible however, comparisons normally considered to be “one-tier up” and “one-tier down” become more reasonable as well. For instance, the gasoline Soul isn’t a direct competitor to the Fiat 500 or the Ford Focus, but in EV form they are head to head.

If you’re just now reading this series, here’s what’s going on. Because reviews of electric vehicles (my own included) seem to be 1/4 review and 3/4 whining about EV related issues, I decided to divorce the review from the “EV experience” and post daily about driving a car with an 80-95 mile range. You can catch up by going to Day 1, Day 2, Day 3 before coming back to the saga. Don’t worry, we’ll wait for you. Day three ended with my battery at 15% because I drove the orange creamsicle Fiat we have named “Zippy Zappy” over 175 miles. I don’t have a 240V charging cable at home so the car told me it would be 24 hours until the car was charged at 120V. Good thing day four was a Saturday.

Because of my RA (Range Anxiety), I drove Zippy Zappy gently on day 1, plugged the EV in immediately upon arriving at home and nixed my impromptu drive to the beach. (I haven’t named a car since I was 12 but the garish orange hue and pill-box proportions have made the name stick.) Thanks to my prudence (or was it fear?) I awoke to a 90% charge. According to Fiat’s computer, that was good for an 87 mile journey, plenty for my 52 mile one-way commute. Of course, it was after I started climbing up the mountain pass that separates my home from civilization that I asked “how am I going to charge today?”

Perenially broke Ontario is now subsidizing electric vehicle charges. Consumers can claim as much as $1,000 of the total cost of the charger

Tesla has officially launched their long-awaited “Supercharging” network last night to a star-studded crowd in Southern California. (We assume it was star-studded since our invitation got lost in the mail.) The EV network promises to enable Model S and Model X owners to charge 150 miles of range in 30 minutes. What about your Roadster? Sorry, you aren’t invited to this charging party. Have a Tesla and a LEAF? You’ll have to be satisfied with separate but equal charging facilities as the Tesla proprietary charging connector restricts access to Tesla shoppers only. Is this class warfare or do we parallel the computer industry where connectors come and go with the seasons?

As we reported back on July 17th, there were reports of Nissan LEAFs “bricking” themselves while connected to GE’s WattStation home charging stations. Over the last 10 days, I have been on a number of conference calls, spoken with a number of Leaf owners, electrical engineers and battery charging gurus. As it turns out, the problem was exactly as I had surmised: bad utility power damaged the LEAF. The only involvement the GE WattStation had, was that it was merely the connection between the LEAF’s on-board charger and the utility.

Despite accounting for an incredibly small percentage of new car sales in America, the EV is all the rage in California. Rather than starting from scratch and designing an all-new car from the ground up (like Nissan), Honda chose the more economical route and electrified the second-generation Honda Fit. On the surface, the recipe sounds like a slam dunk, since the Fit is one of Honda’s most attractive and most fun to drive models now on sale. To prove to the masses that Honda has what it takes to go green, they flew me out to Pasadena to sample the all-new, all-blue Fit EV.

Even though the Nissan Leaf and Mitsubishi i already have their own standard for “quick-charge” stations – known as CHAdeMO, a standard supported by Nissan, Mitsubishi, Fuji Heavy Industries (parent company of Subaru) – the SAE is apparently pitching its own standard of quick-charger outlets (pictured above), creating a situation that would be akin to having certain cars only compatible with certain gas pumps.

A Chevrolet Volt owner in Ottawa, Ontario has been blocked by his condominium board from charging his Chevrolet Volt – even though he has offered to reimburse the board for the $1 (approximately) in electricity it takes to charge the Volt at local rates.

According to Tesla CEO Elon Musk, the EV luxury brand has pre-sold all 6,500 units of its new Model S to be built next year, and the company is on-track for a 2013 profit. Bt if you’re comparing Tesla to the erstwhile EV darling BYD in order for it to look good, you have to wonder how good things really are. If anything, Tesla should be compared to Audi, an established (and hot) luxury brand with the same EV technology and one of Tesla’s founders on board. Losses for this fiscal year are estimated at $437m, and Tesla’s crucial loans from the Department of Energy are attracting a distracting investigation in the wake of the Solyndra scandal (but hey, Musk is “personally guaranteeing” those loans, so no worries…). And, in a truly puzzling move, Tesla is ignoring the SAE J1772 protocol for rapid EV charging because it isn’t sexy looking enough. As EV guru Chelsea Sexton puts it to the New York Times

It’s hardly unusual for Tesla to zig where the rest of the industry zags. But it’s particularly counterintuitive not to use the J1772 standard, since Model S drivers will be more interested in public charging than Roadster owners. Tesla’s proprietary connector choice requires getting customers to care about form over function on one of the most utilitarian aspects of the car. How many people stare at a gas nozzle and think, ‘If only that were better looking’?

Selling out of a first-year production run is good news, but hardly surprising (all plug-in vehicles are currently capacity-constrained). Preventing buyers from using public charging infrastructure because it’s unsexy is the kind of surprising news that could seriously damage Tesla’s long-term efforts. Meanwhile, we still don’t know how this company will do with regards to manufacturing quality and reliability, especially as volumes ramp up to 20k units per year. After all, Tesla’s hype and niche marketing efforts are well-proven… it’s all the other aspects of building and selling cars that we’re still unsure about.