Tag: CES Asia

By on June 11, 2017

ces-asia hyundai, Image: CES Asia

Automakers continue to snub mainstream automotive trade shows for CES, which is swiftly becoming one. Compared to Las Vegas’ Consumer Electronics Show, Asia’s nascent tech expo is exceptionally small but that hasn’t prevented automakers from taking an interest. Only in its third year, CES Asia hosted General Motors, BMW, Mercedes-Benz, Honda, Hyundai, and Volvo.

In fact, several of the event’s large rooms housed nothing but products stemming from automotive manufacturers — underlining how automakers need to be perceived in 2017. China’s massive population is churning out heaps of new drivers everyday, making it the primary growth market for many global brands. Combine that with the country’s aggressive push into green cars — with a public that is perpetually hungry for tech-laden vehicles — and CES Asia attendance was compulsory for many. (Read More…)

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