Rolls-Royce Cullinan: An SUV for 1 Percent of the 1 Percent

Those in the market for a brand new Roller are not apt to inquire about trivialities such as price or fuel economy. That’s why I highly doubt news of oil reaching its highest price in 3.5 years will give any Cullinan prospect a moment’s pause before they sign on the dotted line with a solid-gold Montblanc pen.

Rolls-Royce refuses to describe the Cullinan as an SUV. In every reference, it’s called an “all-terrain high-bodied car.” Company marketers were surely sequestered in a windowless conference room for ages before they settled on that term.

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