Tag: carsharing

By on May 21, 2019

GM Launches Personal Mobility Brand: Maven, Image: General Motors

Anyone following the saga of Uber and Lyft know that mobility services are not — not yet, anyway — a money tree that bears unlimited financial fruit. The same can be said of mobility services offered by automakers.

General Motors’ car-sharing service, Maven, like those more well-known companies, is still a fledgling operation experiencing growing pains. Its latest growth move involves shrinking, with the mobility brand dropping out of eight U.S. markets. (Read More…)

By on February 21, 2019

MAVEN APP

Rather than look outside the company for some Silicon Valley-reared go-getter, General Motors sourced its new Maven boss from within. The automaker’s mobility brand was left leaderless following the unexpected January departure of Julia Steyn, who led the brand since its 2016 inception.

Into Steyn’s shoes steps Sigal Cordeiro, a 19-year GM veteran who most recently served as executive director of global product marketing for the automaker’s overseas GEM platform — a vehicle architecture intended to help GM grow its presence in emerging markets. Cordeiro now must guide Maven through its growing pains, ultimately taking it … somewhere. (Read More…)

By on February 19, 2019

Image: PSA Group

While your author is normally very wary of manifestos, especially those originating from Europe, an automotive missive from France captured his attention.

It contained all the right ingredients: personal autonomy (ie – freedom), affordability, and most important of all, deregulation. It was a manifesto of freedom, penned by Citroën. I’m yours, comrade — er, camarade! (Read More…)

By on January 11, 2016

Ford Credit Link

A pilot initiative will be launched next month in Austin, Texas, where small groups can join forces and lease a new Ford together. Only available at three select dealers for now, the 24-month lease will likely operate much like Zipcar or Car2Go, but on a much smaller, private scale.

A new app will allow between three and six close friends to share payment responsibilities, as well as locate and schedule the use of the car.

(Read More…)

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