As Toyota approached the launch of the all-new, 2018 Toyota Camry in mid-2017, the automaker telegraphed its intentions very plainly.

“I think you’re going to see the entire sedan market pick up,” then vice-president Jack Hollis said. “We want the new Camry to rehabilitate the segment,” Toyota’s Moritaka Yoshida said at the time.

Toyota wasn’t alone.

“I don’t expect to sell fewer Accords in 2018 with this great new product,” Honda’s sales vice-president, Ray Mikiciuk, said later on in 2017. Accord sales fell 10 percent in 2018 before sliding 8 percent in 2019.

One year later, Nissan’s Dennis Le Vot worked up to the launch of the 2019 Altima by suggesting that when it comes to passenger car market share: “We think 30 percent is the bottom.” Passenger car market share fell below 30 percent in 2019, the new Altima’s first full year.

Now we’re months away from the arrival of the 11th-generation Honda Civic. You know the drill: major automaker launches major car nameplate, major automaker suggests car market will stop the free-fall, major automaker hypes possibility of car market healing.

We’re skeptical.

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I’ve shared my experience in choosing a suitable replacement for my Subaru Outback recently. And while that mission was accomplished successfully at the end of December (story coming soon), I was left with a tale to share about a particular dealership and its “customer service.”

Time for a quick story about how not to treat the customer.

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Today’s Rare Ride hails from a brand which ceased its operations decades ago. At its peak, it never produced more than a couple thousand cars a year. Said vehicles were largely confined to sales in Europe, and specifically within Italy.

Let’s learn about the brand behind this little red Moretti 750.

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It’s tough to gauge the state of car sales in America on a monthly basis these days. The entirety of the Detroit Three have moved to a quarterly reporting system, leaving a gap the size of a ‘70s land yacht in this month’s numbers.

Still, we press on. The remaining manufacturers are still reporting each month — for now — which gives us at least a partial picture as to the lay of the land. Many brands enjoyed a month-over-month increase in July but the year-to-date results are a bit of a mixed bag.

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For the past couple of weeks, Wednesday’s QOTD posts have asked a simple question: What was the most overpriced non-luxury vehicle of a given period of time? The first inquiry dealt only with 2019 vehicles, and last week we covered the 2000s — where I picked on the overpriced, retro Ford Thunderbird. Many of you thought I was wrong (I wasn’t). Today, we’ll head back to the decade we all like to discuss — the one that’s popular right now with youths.

It is, of course, the 1990s. I’m already wearing my blazer and shoulder pads.

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I hinted at today’s QOTD last week, when the original post for this line of questioning got the ball rolling. Last time we asked which non-luxury vehicles of 2019 were the most overpriced. The subsequent comments reflected a wide variety of nuanced opinions, ranging from “Everything over $25,000 is overpriced” to “Cars should come used from the factory.” Just kidding (maybe).

Today we step back over a decade and talk about everyone’s favorite rounded and cheap plastic era: the 2000s.

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A dated product lineup, questionable fuel economy across the board, a general need for some reworking. These are all issues with Fiat Chrysler’s offerings in North America. Today we’ll try and come up with some solutions.

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The long slog that is January provided a mixed bag of sales results for America’s automakers, with some enjoying the fruits of their new products while others stared down the barrel of red ink as they tried to kick their fleet habit. Frightening and frigid weather patterns didn’t help anyone, either.

Talking heads are expecting this calendar year to be the first since 2014 in which total vehicle sales in America drop below 17 million units. While it seems a bit early to sound that alarm, it cannot be denied that some companies have already dug themselves a big hole.

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Of all the automakers populating this vast land, none display quite same the level of guarded optimism for the passenger car’s future as Toyota. Two years ago, if you recall, it boldly declared that its new Camry might save the midsize sedan segment. Well, there’s now a new entry in the rose-colored glasses race.

Honda feels that public distrust in the ability of a four-door sedan to carry occupants to their intended destination has pretty much bottomed out. (Read More…)

Being accused of being out of touch is one thing. Ahead of the curve, though? Sometimes that can be equally problematic.

Whether loaded with a host of unbaked tech or saddled with styling that wasn’t quite ready for primetime, what’s your pick for a vehicle that was ahead of its time?

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Don’t worry, it isn’t a long list. You won’t be here all day. While the industry coasted to a surprising, yet slight, year-over-year volume increase in 2018, automakers can’t thank America’s desire for traditional passenger cars for eking out a win. Light trucks carried the day, with car sales plunging to new lows. Industry-wide, U.S. car sales sank 13.1 percent in 2018, pushing their share of the market to just over 31 percent.

Within this soup of sales, a handful of conventional passenger cars exist that held their ground, straining mightily against gale force headwinds. Maybe it’s a futile battle, but it’s worth noting these survivors. (Read More…)

Last Wednesday, our Question of the Day asked which automaker you wished well in 2019. Today we take a different approach, and ask which automaker doesn’t need any of your positive internet thoughts and prayers.

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Flat new vehicle sales and an industry that’s far more interested in making crossover lovers’ dreams come true add up to a poor environment for a traditional new car buyer.

We’ve already told you how high demand for a shrinking supply of off-lease sedans and hatchbacks has sent used car prices through the roof compared to just a few years ago. That erased a go-to option for many thrifty buyers. In the new car market, however, automakers’ need to boost profits in a stagnant market means incentive spending is dropping as fast as used car prices are rising.

It’s not just sedans that saw a decline in discounts last month. (Read More…)

After Ford’s decision to cull all passenger cars except the Mustang, Blue Oval brass felt confident that existing and upcoming Ford trucks, SUVs, and crossovers (or crossover-like vehicles) would be more than enough to keep current car owners in the family.

That’s probably wishful thinking. A new survey of Ford sedan owners shows that the allure of other brands — those that still sell sedans — is enough to lure plenty of them away from the Ford flock. (Read More…)

Plenty of digital ink was invested in Ford’s recent decision to let all their cars rot on the vine exit the small car and sedan market. If the company follows through on its plans, and we have little reason to believe it won’t, we will soon be living in a world absent of Fiestas, Foci, Fusions, and big-brother Taurus.

Other manufacturers *ahem, GM, ahem* will be watching this closely, now that both of its crosstown rivals have largely ditched their cars (recall that FCA deep-sixed the Dart, 200, et al not long ago).

VW is thinking differently, recently introducing a new Jetta and placing a reworked Passat in the pipeline. In an interview with the website Digital Trends, Volkswagen of America boss Hinrich Woebcken explained why.

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