By on October 18, 2017

Car in a Driveway, Image: Bigstock.com

Picture a suburban street in an average middle class neighborhood. In each driveway sits two vehicles, as tradition states no modern American suburban family can make do with just one. Think about those two vehicles for a minute now.

Are they evenly matched? In other words, are they the same size? Do they fulfill the same requirements laid out by a single segment? Doubtful, and your mind’s eye already made this clear. One’s a Safari or Caprice wagon, the other’s a Datsun 210. One’s a Corolla, the other, a Suburban. A Focus and an F-150, and so on.

Does owning an economy car compel new car buyers to splurge when new-car buying time rolls around? Logic, and now science, says yes. (Read More…)

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