By on January 20, 2019

General Motors is readying another automotive subscription service after canceling “Book by Cadillac,” which was deemed too costly to keep operational, several months ago. However, whether that was due entirely to its own failures or related to the fact that the company is aggressively hunting for capital through its restructuring program is up for debate.

There were grumblings that the program’s complete lack of dealer involvement was a good way for Cadillac maximize profits (without sharing them). But, with it failing, it was also an excellent way to incur unnecessary costs. As a result, the brand intends to make its expansive dealer network an integral part of the fast-approaching “Book 2.o.”  (Read More…)

By on November 2, 2018

2018 Cadillac CTS-V

Book, also known as “BOOK by Cadillac,” is General Motors’ entry in the burgeoning luxury car subscription market, though the fledgling service’s first cities — New York, Los Angeles, and Dallas — will soon have to get used to going without.

According to a report in the Wall Street Journal, GM’s pulling the plug on Book, at least for the time being. Get those Cadillacs back to where you got ’em. (Read More…)

By on December 4, 2017

Care by Volvo subscription service

Automakers are throwing everything they currently have at the wall to see what sticks. The concept of “mobility” is now so broad that it encompasses automation, electrification, vehicle connectivity, alternative modes of transportation, driving aids, ride-sharing, ride-hailing, and even subscription services — and plenty of companies are giving them all a shot.

Last week, we talked about Volvo’s new car subscription service. Most of us had difficulties rationalizing the price based on how the product is being offered. A lot of companies are testing those waters right now, especially luxury brands. Lincoln recently launched a subscription initiative that is extremely similar to Cadillac’s, and Porsche has been buzzing about its own “Passport” service. However, mainstream brands like Ford and Hyundai are also trying their hand — albeit very differently.  (Read More…)

By on November 14, 2017

2018 Cadillac CTS-V

Since its launch in the Big Apple earlier this year, the BOOK by Cadillac car-subscription service has allowed customers in New York City to get behind the wheel of a Cadillac without signing the note on one of The General’s top-flight vehicles.

The project has proven to be enough of a success that Cadillac is now launching the product in two additional markets: Dallas and L.A.
(Read More…)

By on January 15, 2015

verizon-vehicle-02-1

With General Motors’ OnStar breaking up with Verizon after nearly 20 years to wed AT&T this year, and with about 200 million vehicles in the United States that don’t have such a system on-board, what’s a telecom to do?

Jump in the game itself, of course.

(Read More…)

By on October 17, 2013

Car2Go in Seattle

In cities where owning a car can be a pain (New York, Boston, Seattle), drivers are opting instead to share vehicles with other drivers, with companies such as ZipCar, Car2Go, RelayRides et al offering their services to help the public get around. All anyone needs beyond the basics is a subscription to the car-sharing service, a reservation, and a drop-off location when they are finished with their errands. Even big-name rental car companies like Enterprise and Hertz are jumping into the new business model for a test drive, Avis having gone the farthest by purchasing ZipCar in January of 2013.

However, the insurance offered by these peer-to-peer rental companies might not all that it’s cracked up to be, with severe consequences should anything remotely catastrophic occur.

(Read More…)

Recent Comments

  • mcs: You’re right, it does. If you really want a see a C3 looking Ferrari, take a look at this 1962 250 GTO:...
  • Menar Fromarz: I think of this when I recall the door mirror on wifeys Beetle. Its an amazing thing to behold. German...
  • Art Vandelay: Quality…not really. Maybe more reliable as a result of them being so simple but a quality Beetle...
  • Imagefont: Are those orange Fram oil filters on top of the engine?
  • Art Vandelay: Flame on, but it looks like a C3 Vette convertible.

New Car Research

Get a Free Dealer Quote

Who We Are

  • Timothy Cain
  • Matthew Guy
  • Ronnie Schreiber
  • Bozi Tatarevic
  • Chris Tonn
  • Corey Lewis
  • Mark Baruth