By on October 10, 2017

 

2018 Hyundai Sonata Sport - Image: Hyundai

Last month Volkswagen announced it had significantly upgraded its warranties and, not a week later, Hyundai gave word that it was making a big announcement on October 10th. As the brand with the most extensive factory coverage in the business (along with Kia and Mitsubishi), we expected them to respond assertively.

The gauntlet had been thrown down and it was time for Hyundai to remind VW who the world’s value leader was. What would the response be? One million miles of bumper-to-bumper coverage? Free hats? We were ready for anything and everything.

The announcement came and Hyundai is now promoting its new retail program, called Shopper Assurance, which allows you to schedule a test drive via the internet, browse dealer inventories online, and offers a three-day money-back guarantee. Needless to say, it’s slightly disappointing, but it isn’t all bad news.  (Read More…)

Recent Comments

  • dwford: I wish Ford and Chevy had gone with higher revs instead of boosted low end torque for these 4 cylinder...
  • NormSV650: The Type-S is single turbo V6 like a Saab.
  • speedlaw: I’ve often referred to my large tires and uprated brakes as safety features, not performance. When...
  • speedlaw: Acura : horrible marketing and BMW copying on top of one of the best engineering companies in Car World....
  • DenverMike: That’s true but what are we talking, a Dollar/25 cents a day? It’s not like many are paying...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber