King for a Day: Hertz Bringing in Custom Camaro Models to Thrash

If you’re a frequent car renter, odds are good that you’re not enthralled with the experience. That goes double if you aren’t putting payments on a corporate account because you’re weighing the price against what you actually need. Most of the time this leaves you ping-ponging between a dirt-cheap “compact” that’s technically a subcompact and a slightly larger “midsize” that costs an extra twelve dollars per day.

It doesn’t have to be this way. There are countless ways to trick rental agencies into giving you a free upgrade and plenty of programs that reward repeat customers for their loyalty, but you can also bite the bullet and simply splurge for a vehicle you might actually want to drive. Most companies have special divisions offering exotic, performance, and premium luxury models. But only Hertz will let you rent a specially designed, 750-horsepower Chevrolet Camaro.

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The Fastest Version is Not the Best Version

We’re living in a golden age of performance where somehow, despite all the focus on electrification and sport-utility development, you can still buy a nearly 800 horsepower coupe off the showroom floor for less than six figures. All of the so-called “Detroit 3” manufacturers are offering supercharged V8’s that start with the Camaro ZL1 and Corvette Z06’s 650 hp and top out at the Challenger Redeye’s 797 hp. The new Shelby GT500 falls in between, with 760 hp.

Are they the fastest iterations of each of their respective platforms? Yes. Does that make them the best? No. In fact, they become inferior in the process.

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QOTD: Cribbing Their Homework?

Judging from the comments on yesterday’s post about what the new C8’s rump might look like, most of you lot aren’t quite sold on the possibility of Corvette copying some of Camaro’s homework. One commenter used the word ‘ersatz’, for which he gets extra TTAC points.

This got us thinking: is there ever an appropriate time for an automaker to reprise styling cues on another model?

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Camaro Rumored to Be Put Out to Pasture After 2023

A report surfaced today from Muscle Cars and Trucks, suggesting that the Camaro will not live on to see a seventh generation. Having been sold continuously for the last 10 years, the iconic pony car is not planned to transition to the new A2XX platform. Current product plans forecast production to 2023, but nothing further.

The current sixth-generation Camaro is built on the Alpha platform that was utilized by the outgoing ATC and CTS. The new CT4 and CT5 models are built on an updated version of that platform, dubbed A2XX. While all 3 models will be built alongside each other at the Lansing Grand River Assembly Plant, the Camaro is not slated to receive a redesign to transition onto the newer chassis.

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Buy/Drive/Burn: 2019 American Sports Cars, Ace of Base Edition

Buy/Drive/Burn returns this week with three American sports cars in their most basic, purest form. The Big Three are represented here, and they don’t get any cheaper than this. No options or fripperies are allowed, and one must receive the Buy.

Start your (small) engines — it’s sports car time.

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Problem Solved? 2020 Chevrolet Camaro SS Dons New Face, Placating an Outraged Public

It was something we bitched and moaned about to no end in these digital pages. While most iterations of the refreshed 2019 Chevrolet Camaro looked, well, fresh, the popular SS model clearly fell on its face sometime before leaving the factory.

By blacking out the grille’s thick horizontal crossbar and migrating the bowtie emblem from the upper opening to a central position, Chevy designers greatly increased the face’s visual height. The resulting Camaro SS looked somewhat ill; its chiselled, Brad Pitt-like visage contorted into a Karl Malden-esque countenance.

It looks like rumors of an emergency refresh were 100 percent true, as the 2020 model, seen above, has emerged from under the knife with a new nose. For the upcoming model year, Chevy also wants to get you into a V8 for less cash.

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Chevrolet Gives the Camaro a Much-needed Nose Job for SEMA

In what might be one of the quickest shifts to a styling change in recent memory, it appears Chevrolet might be into the idea of fixing the gaping maw on its Camaro SS by repositioning its bowtie.

Gee … if only someone had mocked up such a fix in the form of a hastily-cropped image. Oh, wait! That’s right! We did just that last week.

Thank you for listening, GM.

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QOTD: The $40,000 Question

With average transaction prices marching steadily northwards, thanks to the outsized Monroneys of pickup trucks and large SUVs, the internet is awash with digital ink bemoaning that the “average” American can’t afford a new car anymore.

We’ll leave that particular fulmination for another day. Now, however, we’ll put a question to you: with ATPs in the mid-$30k range, let’s round it up to an even $40,000. What single car, truck, or SUV would you buy for that sum?

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2019 Chevrolet Camaro Turbo 1LE First Drive - The Perfect Track Rat

The word Camaro, depending on who you ask, is either French slang meaning “friend” or a Spanish word for shrimp. But GM PR reps, when the name was unveiled in 1966, had a carefully crafted definition for the inevitable question from gullible, likely gin-soaked journalists: “A Camaro is a small, vicious animal that eats Mustangs.”

That’s it right there — for over fifty years, the Camaro has been defined by the competition. But that competition is a bit different now, as there’s a good turbo four-cylinder available from Dearborn. Not content to target the usual opponents, the 2019 Chevrolet Camaro Turbo 1LE has both track-day glory and compact imports in its sights.

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2018 Chevrolet Camaro SS Hot Wheels Review - The Pony Car Die Is Cast

There is absolutely nothing subtle about a bright orange, V8-powered Camaro. Press the starter button, and dogs cower for their thunder shirts. Neighbors alternately complain or crane their necks to listen and see more intently. Children swoon.

I’m not kidding. A neighbor kid, friend of my daughter, rolled down the school bus window to yell out to me — “Mr. Tonn? I love your new car!”

So, at very least Chevrolet has the 11-year-old boy market covered.

Is this 2018 Chevrolet Camaro SS Hot Wheels edition a toy that can only be appreciated by those who would have bought the original dollar diecast in 1968? Or can all generations play?

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2019 Chevrolet Camaro: Refresh Brings More Four-cylinder Fun

General Motors found itself the target of criticism after its sixth-generation Chevrolet Camaro appeared for the 2016 looking too much like the fifth-generation model.

Clearly, GM didn’t feel like staging a repeat of this styling error, so the model’s mid-cycle refresh dares greatly, to borrow a phrase from another division. The 2019 Camaro drops the slim upper grille and gaping lower intake of the 2018 model in favor of a more conventional setup. The lower intake, now significantly reduced in size, flows into aero-enhancing air curtains, while the SS model visually merges upper and lower openings with a blacked-out center bumper section. It’s a little Silverado-esque, to be honest.

In a nod to frugal thrill seekers, 2019 also sees the sought-after 1LE package dropped in the lap of four-cylinder buyers.

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Junkyard Find: 1989 Chevrolet Camaro RS

Third-generation Camaros are so plentiful in wrecking yards (and on the street) that I don’t pay much attention to them unless I see something special. Say, Iron Duke power with an automatic transmission, resulting in the slowest Camaro of all time… or a lovingly customized example, covered with unique airbrush work, as we see in today’s Colorado Junkyard Find.

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Seven of Mine: Chevrolet Assimilates Another Cog Into the Camaro

Corvette customers have enjoyed the choice of a seven-speed manual since its introduction in the macho C7. Paired with the Vette’s V8, the 144-pound transmission is made by Tremec and incorporates active rev matching.

Now, California Air Resources Board documents reveal the same TR-6070 transmission may be offered in the 2019 Camaro, in addition to its existing six-speed manual. Resistance is futile: you know you want that extra gear.

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Time to Go Global? GM Australia's Holden Special Vehicles Building Right-hand-drive Chevrolet Camaros for Sale in 2018

In response to the huge global success achieved by the sixth-generation Ford Mustang, General Motors’ Australian Holden branch is developing right-hand-drive Chevrolet Camaros for sale in 2018.

According to Australia’s News, the beleaguered Holden brand will benefit from the launch of a market-specific Camaro next year thanks to conversion work done by Holden Special Vehicles.

General Motors is no doubt privy to news that the Ford Mustang became a global hit when the sixth iteration launched with independent rear suspension and right-hand-drive availability. The Mustang arrived in the United Kingdom in late 2015, for instance, and quickly outsold all other sporting coupes, earning the bulk of its sales from V8 versions. And in Australia, where Ford originally anticipated 1,000 annual Mustang sales, the Blue Oval is running at a roughly 10,000-unit annual pace.

Selling far fewer Camaros in its home market than it used to, Chevrolet could certainly use a global boost for its high-performance coupe. But the sales boost may be modest, as Australia’s Camaro is destined to be far more costly than the Mustang.

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GM Wants (Needs?) to Figure Out How to Sell More Chevrolet Camaros

There’s more than one reason the sixth-generation Chevrolet Camaro has failed to live up to the fifth-gen Camaro’s U.S. marketplace success.

First, the drama of the (quite possibly) superior sixth-gen Camaro’s styling is diminished by the fact that it looks so very much like the fifth-gen car. To the casual muscle car buyer — of which there have to be tens of thousands of it’s going to be the high-volume sports car it was — it’s certainly not obvious that this is even an all-new car.

Then there’s the fact that the sixth-gen Camaro also continues the fifth-gen’s visibility trend: there is none. Added to that, GM always intended to sell fewer Camaros to daily rental fleets when the sixth-gen car arrived for the 2016 model year.

In the end, however, it’s always down to money. Not only is the Chevrolet Camaro a costly ticket, but Camaros are also packaged in a way that shrinks appeal at the affordable end of the spectrum.

According to GM’s North American boss Mark Reuss, the company wants to fix that, though it’s not yet clear what the remedy is.

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  • Jrhurren Worked in Detroit 18 years, live 20 minutes away. Ren Cen is a gem, but a very terrible design inside. I’m surprised GM stuck it out as long as they did there.
  • Carson D I thought that this was going to be a comparison of BFGoodrich's different truck tires.
  • Tassos Jong-iL North Korea is saving pokemon cards and amibos to buy GM in 10 years, we hope.
  • Formula m Same as Ford, withholding billions in development because they want to rearrange the furniture.
  • EV-Guy I would care more about the Detroit downtown core. Who else would possibly be able to occupy this space? GM bought this complex - correct? If they can't fill it, how do they find tenants that can? Is the plan to just tear it down and sell to developers?