Tag: Cadillac

By on June 26, 2020

gm

“Lear-ick” or “lear-eek”? That’s the first question the Cadillac Lyriq brings to mind, the second being who, exactly, was behind the naming of this future electric crossover. Names matter, and if they don’t roll off the tongue easily, that’s a problem. At least for non-Italian brands…

But this writer digresses. On Thursday, which proved quite eventful in terms of product news, Cadillac decided to seek a little limelight of its own. (Read More…)

By on June 12, 2020

2019 Cadillac XT4

Cadillac is a brand beleaguered. Part of the reason is its misadventures in Crossover Land.

In a world where Acura, Lexus, and others are serving up premium crossovers at premium prices, and building competitive vehicles while so doing, Cadillac has served up something that’s more like a glorified Chevy.

That, obviously, is a problem.

(Read More…)

By on June 10, 2020

2020 Cadillac XT6 logo badge

Hoo-ah. While some readers might argue that Cadillac still has a long way to go to recapture the prestige it once enjoyed, maybe they’d feel differently if their house — or body — emitted the rich scent of the crested marque. Whatever that might be…

According to a U.S. trademark application, it would seem that Cadillac wants to get back into the fragrance game. (Read More…)

By on May 21, 2020

A light dew suspends itself on finely manicured lawns as you glide past. Lucky Strike in hand, Miles Davis plays on the radio as you adjust the six-way power seat. At the office, the space in front of the door has your name on it.

The year is 1960, the winner of capitalism is you, and your car is the Cadillac Eldorado Seville.

(Read More…)

By on April 16, 2020

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While it remains to be seen whether the revamped 2021 Cadillac Escalade enters production on schedule this summer, other details about General Motors’s loftiest SUV have begun leaking out.

One item concerns the vehicle’s price, while the other tidbit might interest those who have a difficult time separating their eco-consciousness from their economic reality. (Read More…)

By on April 16, 2020

Emotional response. That’s the end goal of marketing — well, the second-to-end goal, and words and images are what a savvy marketing pro uses to plant that seed in the human brain. Rapidly germinating, the seed quickly grows into a desire to consume. To own. To bolster one’s identity with a product that says something about them, and which makes them feel good in a strange, hard-to-define way.

We’ve all been lured in by slick advertising, product placements, and the like, but products don’t always need a third-party ad agency to boost their image. The manufacturer gets first crack at that.

Which is where naming come in. (Read More…)

By on April 14, 2020

gm

Cadillac has pulled the curtain back on its expanded CT4-V and CT5-V sedan lineup, confirming that the brawnier versions of those performance variants will carry a Blackwing designation.

Designed with track days in mind and available with manual transmissions, the CT4-V and CT5-V Blackwings will offer potent power, just not of the Blackwing variety. (Read More…)

By on April 9, 2020

Mercedes-Benz got out in front of BMW while automotive sales languish in the gutter, though neither company finds itself resting comfortably upon a bed of roses. The global pandemic has made sure of that; no segment has gone unaffected by social distancing measures, but it may be the luxury divisions that have it the hardest moving forward.

Up until recently, premium nameplates had done rather well — scooping up an increasing share of the total auto market for years. While the Great Recession momentarily suppressed their ascension in 2008 and 2009, it was a temporary setback.

Luxury brands have had a good decade overall, with any rough years being offset by expansions in their lineup (chiefly crossover vehicles). Now they’re trying to move downmarket to capitalize on younger customers with a bit more pocket money. It might have been a good strategy, were it not for the coronavirus outbreak and subsequent economic downturn.  (Read More…)

By on April 6, 2020

1973 Cadillac Sedan DeVille in Denver junkyard, LH view - ©2020 Murilee Martin - The Truth About CarsCadillac had become by far the top luxury car manufacturer in North America by the early 1970s, with the all-time pinnacle of Cadillac production reached in the 1973 model year: 304,839 ’73 Cadillacs purred off the assembly line. Then, well, the Yom Kippur War pissed off OPEC’s most important members, European luxury cars gained more than just a minor foothold, and Cadillacs became so commonplace that their prestige value sank for the rest of the decade.

Here’s a big, plush Sedan DeVille, from the final year of Cadillac’s undisputed reign over the American road, photographed in a Denver self-serve car graveyard earlier this year. (Read More…)

By on April 1, 2020

2020 Cadillac XT6 front quarterYou’ve seen them lurking in your neighborhood. The suburban ninja. Clad head to toe in skintight black – usually from Lululemon, but other brands work here, too – they jog early in the morning and late at night, oblivious to the world beyond their AirPods. They’ll never jog on the sidewalk, either. They’re always in the street, ready to strike the hood of your car.

Drivers are taking back the streets, however, defending themselves and their precious rides by all means necessary. Cadillac has upped the game with the available Night Vision camera on the 2020 Cadillac XT6. No joke, the feature saved the good folks at Cadillac PR from headlines such as “Hack Journalist Slays Jogger.”

(Read More…)

By on March 11, 2020

Cadillac’s CT5-V debuted so far away from its predecessor that you have to wonder what the brand’s marketing team was thinking. Whereas the CTS-V represented a monumental jump in performance over the CTS, its modern-day replacement barely offers more than the Premium Luxury trim with an upgraded engine option.

Stepping out of the CT5 and into V territory is only slightly more meaningful than purchasing an appearance package. The turbocharged 3.0-liter V6 is tuned to make an extra 25 horses in the CT5-V, offering a grand total of 360 hp and 405 lb-ft of torque. The brand has clearly tried to soften its V-badged models for broader appeal, but enthusiasts cried foul. This wasn’t because Cadillac had built a cheaper, softer sedan but due its overt use of the performance emblem. There’s not enough distance between a V6-equipped Premium Luxury model and the base CT5-V for it to seem truly special.

Don’t be disappointed if you were considering one. General Motors has promised that completely insane performance Cadillacs are still to come. While the presumed Blackwing variants appear to have been scrapped, CT5 test mules have been spotted running mystery V8s in the past and new rumors have all but confirmed a variant with a manual transmission.  (Read More…)

By on March 10, 2020

Image: GM

The public debut of Cadillac’s first all-electric model has hit a snag in the form of the fast-growing coronavirus epidemic. A splashy (aren’t all reveals splashy?) unveiling scheduled to take place April 2 is now scrapped, Bloomberg reports.

The article, which (strangely) positions the cancellation as a major blow for General Motors CEO Mary Barra, notes that the automaker has yet to come up with a fall-back plan for the model’s debut. (Read More…)

By on March 5, 2020

2019 Cadillac XT4

God, that’s an awkward word to type… and pronounce. Regardless, the upcoming Celestiq is a halo for the brand — a fastback-style four-door electric with exclusivity in spades. General Motors envisions it as a limited-production offering, and its price will reflect its status. (Read More…)

By on March 5, 2020

Yesterday was EV Day at General Motors, with the automaker revealing a $20 billion roadmap to electric vehicle dominance. By 2025, a slew of EVs riding atop a new modular platform (and powered by an innovative new battery) will find a home in every GM brand, segment, and price point, the automaker claims.

Some of those vehicles already have names. Perhaps we were too quick to call for the return of traditional naming conventions at Cadillac. (Read More…)

By on March 2, 2020

gm

General Motors has no interest in continuing a production presence in the Motherland, but that doesn’t mean it doesn’t see the Russian market as ripe for new product.

As sales fall in the tricky market, the automaker believes the new Cadillac Escalade, joined by a trio of crossovers, is just the thing to reclaim lost ground.  (Read More…)

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