By on February 11, 2015
Full gallery here

2016 Cadillac CTS-V. Full gallery here

I don’t know if it will help them sell cars are not, but Cadillac’s decision to move it’s business headquarters to the trendy Soho district of New York City has certainly gotten some attention as have Cadillac marketing maven Melody Lee’s comments related to the move and the potential customers they hope to reach by making Cadillac into a more general luxury brand, not just a car company. When I saw that Lee’s boss, Jim Vurpillat, Global Marketing Director for Cadillac was going to be participating in a press event for the 2015 Chevrolet Detroit Belle Isle Grand Prix, because Cadillac has factory based teams running racing versions of the ATS in the Pirelli World Challenge, it seemed like a good opportunity to ask him how racing and the high performance V cars in Cadillac’s portfolio fit in with appealing to New York’s trendy set, a group not known for their love or horsepower or what they see as environmentally questionable motorsports.

(Read More…)

Recent Comments

  • boowiebear: Only 3.5% of the population is LGBTQ so not sure how the math works. They are trying to pander to the...
  • slavuta: Freed, why don’t you sort your thinking a bit Violence Surges as Yellow Vests Attack French Government...
  • slavuta: Freed, change your name to BrainwashedMike. “insurrectionist intent” rrrrright
  • SCE to AUX: Q: How much time and money is needed to get autonomous vehicles working? A: Just a little bit more. I...
  • slavuta: They don’t defend any voting rights. They just jumping on cancel band wagon. Besides, there is nothing...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber