By on March 14, 2018

Buick has been on my mind lately, ever since reading that the GM division will remove brand lettering on all models starting in 2019. This change isn’t particularly shocking, as Buick is merely catching up with what other premium brands are doing on the badge front (I always prefer more badges to less, brougham-style).

Then, quite literally as my fingers tapped out this post, Mr. Jack Baruth announced Buick must die in short order. But what might General Motors do to save the luxury shield from its own axe?

What would Buick look like for you, in 2025?

(Read More…)

By on February 11, 2015
Full gallery here

2016 Cadillac CTS-V. Full gallery here

I don’t know if it will help them sell cars are not, but Cadillac’s decision to move it’s business headquarters to the trendy Soho district of New York City has certainly gotten some attention as have Cadillac marketing maven Melody Lee’s comments related to the move and the potential customers they hope to reach by making Cadillac into a more general luxury brand, not just a car company. When I saw that Lee’s boss, Jim Vurpillat, Global Marketing Director for Cadillac was going to be participating in a press event for the 2015 Chevrolet Detroit Belle Isle Grand Prix, because Cadillac has factory based teams running racing versions of the ATS in the Pirelli World Challenge, it seemed like a good opportunity to ask him how racing and the high performance V cars in Cadillac’s portfolio fit in with appealing to New York’s trendy set, a group not known for their love or horsepower or what they see as environmentally questionable motorsports.

(Read More…)

Recent Comments

  • Hummer: Jeez, I can’t imagine paying that much for 1 vehicle, $1,900 is what one could expect to pay for about 3-4...
  • geozinger: Fnck. I’ve lost lots of cars to the tinworm. I had a 97 Cavalier that I ran up to 265000 miles. The...
  • jh26036: Who is paying $55k for a CTR? Plenty are going before the $35k sticker.
  • JimZ: Since that’s not going to happen, why should I waste any time on your nonsensical what-if?
  • JimZ: Funny, Jim Hackett said basically the same thing yesterday and people were flinging crap left and right.

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Timothy Cain, Canada
  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States
  • Moderators

  • Adam Tonge, United States
  • Corey Lewis, United States