By on November 20, 2018

Last month, Cadillac launched a round of advertisements promoting the 2019 XT4 — including television spots. While the commercial is still set in New York City, it avoids the other trappings of the brand’s previous “Dare Greatly” campaign. There is very little screen time without the crossover blitzing through the streets, backed by a high-energy soundtrack, and at no point does the brand try to encourage the viewer to assume its corporate philosophy. It’s just a straightforward car commercial — or so we thought.

Apparently, there was a hidden element we all missed.  (Read More…)

By on March 19, 2018

It’s hard to fathom, given the industry’s (and the public’s) addiction to utilities, but a new report claims Cadillac aims to start production on a new flagship car in late 2021. Not just any car, either, but a model with a name taken from a high-profile concept vehicle: Escala.

You’ll remember the Escala as a trim, pillarless, four-door liftback with classic rear-drive proportions, introduced at the 2016 Pebble Beach Concours d’Elegance. At the time, Cadillac president Johan de Nysschen called the concept a “potential addition” to the brand’s product lineup, but with the CT6 just beginning to roll out of dealers — and in the wake of the earlier, futureless Ciel and Elmiraj concepts — few got their hopes up. (Read More…)

By on August 19, 2016

2016-Cadillac-Escala-Concept-Exterior-001

For the third time in recent years, Cadillac has unveiled a stunning concept car to showcase the brand’s future design language, but forgive us for taking Cadillac’s hint at a production model with an Elmiraj-sized grain of salt.

The Escala, revealed last night at the Pebble Beach Concours d’Elegance, is a pillarless liftback sedan with styling that previews the automaker’s future products. Or so we hope. (Read More…)

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