By on September 17, 2018

Halfway through the brand’s decade-long turnaround plan, Cadillac President Steve Carlisle says the company is finally ready to paint the town redder than a baboon’s ass. As you’ll no doubt recall, Carlisle took over for Johan de Nysschen after a “surprise management change” last April.

He’s addressing 900 retailers this week’s Cadillac dealer meeting in Las Vegas. The strategy? Carlisle intends to outline Cadillac’s upcoming products through 2021 — primarily crossovers. For the most part it looks to be steady as she goes, with the new president following de Nysschen’s overall strategy with a few tweaks. Those changes will likely come through the brand’s marketing efforts and some minor adjustments to the 2019 Project Pinnacle retail incentive program. But it could alter the luxury marque’s final lineup, too.  (Read More…)

By on November 14, 2017

2018 Ford F-150 , Image: Ford

They say Leo Fender never learned how to really play the instruments that bore his name. Ronnie Schreiber, itinerant TTAC contributor and respected scholar of Detroit’s historical culture, uses that excuse when he explains how he managed to invent and patent an electronic harmonica without ever achieving much more than an enthusiastic novice’s skill with the thing.

I was an early backer of the Harmonicaster idea and I attended the most recent NAMM show as a worker bee at Ronnie’s booth there. Luckily for me, I was off talking to James Trussart when an executive of a major music-store chain stopped by to work a deal with the man himself. You’ll be seeing Harmonicasters out on the street in the near future. Which brings us to this week’s episode of Ask Jack.

(Read More…)

By on May 20, 2016

2016 Cadillac ELR, Image: Cadillac

In the first paragraph of Car And Driver’s first full test of the 2014 Cadillac ELR, K.C. Colwell wrote, “The ELR’s entry price is nearly double that of the Volt.”

By paragraph two of the New York Times first ELR review, the Grey Lady called it, “bracingly expensive.”

AutoGuide called the ELR, “Surprisingly good, disappointingly expensive.”

Money undeniably played a big role in bringing the Cadillac ELR’s short life to an end. We knew months ago that the ELR wouldn’t make it through to a second-generation. Now we know that production of the Cadillac ELR, only 29 months after launching in December 2013, has come to an end. (Read More…)

By on May 19, 2016

2014 Cadillac ELR

Rarer than an albino squirrel, the slow-selling Cadillac ELR was apparently shuffled into the afterlife three months ago.

Cadillac confirmed to Automotive News that the Chevrolet Volt-based luxury coupe ended production at GM’s Hamtramck facility earlier this year, with remaining units now dwindling from dealer lots.

Tell this news to any random person on the street, and you’ll very likely hear back, “What’s a Cadillac ELR?” (Read More…)

By on May 1, 2016

2016 Cadillac ELR, Image: Cadillac

American luxury car shoppers are driving right past Chevrolet/Buick/GMC/Cadillac dealerships it seems, according to 247WallSt.com.

The website collected a list of best- and worst-selling vehicles based on time spent on dealer lots, and all Cadillac’s cars — save the CT6 — are in the top 15 worst sellers based on that metric.

(Read More…)

By on October 15, 2015

2014-Chevrolet-CruzeRS-010-medium

There was a time when the word ‘cockroach’ was the best way to describe any old Chevy compact.

(Read More…)

By on September 8, 2015

2016 Cadillac ELR red

As the U.S. auto industry technically lost a small amount of new vehicle sales volume in August 2015, sales of the unappealing Cadillac ELR plunged 77 percent to the car’s lowest monthly total yet.

In fact, August 2015’s collapse of the Volt-based ELR’s sales comes precisely one year after the ELR reached its best-ever monthly volume.

196 ELRs were sold in America in August 2014, a figure which decreased by 85 units the very next month and by 151 units a year later. (Read More…)

By on September 9, 2014

2014 Chevrolet SSThe Cadillac ELR flopped. Not because there wasn’t any for you to buy, but because there weren’t any buyers. This is what we knew back in April, and again back in May.

July volume, however, was double what General Motors managed in June, which was nearly double what the ELR managed one month before.

Now get this: August sales increased yet again. (There are no year-over-year figures available yet, as the ELR only arrived in December 2013.) 196 Cadillac ELRs were sold in the United States in August 2014, more than the total number of ELRs sold in December, January, February, and March combined.

196 sounds like a lot, right? Well, it sounds like a lot if we’re comparing ELR volume to the sales totals achieved by the Chevrolet SS.  (Read More…)

By on August 4, 2014

01

How do you help move the Cadillac ELR? Simple: drop the price down to one that the market will bear.

(Read More…)

By on June 3, 2014

Hindenburg_burning

Even as GM rolled out incentives to help move the Cadillac ELR, sales were down this past month, while supplies of the car continued to expand.

(Read More…)

By on May 14, 2014

The Cadillac ELR is shaping up to be one of the biggest automotive flops in recent memory – as of May 1, inventories had expanded to a 725 day supply, with Cadillac moving just 61 units in April.

(Read More…)

By on April 4, 2014

cadillac-elr-ad

The best comment on the ELR sales and inventory figures post didn’t even come from the comment section. Instead, it ended up in the TTAC reader feedback inbox.

(Read More…)

By on April 3, 2014

So far, Cadillac has moved just 180 units of the ELR in 2014 – at that pace, Cadillac stands to sell just 720 units in 2014, far short of the often-stated 2,000-3,000 unit annual sales target.

(Read More…)

By on March 3, 2014

450x300x2014-Cadillac-ELR-_12_-450x300.jpg.pagespeed.ic.rYtST8SCgA

With just 99 units sold , the Cadillac ELR is going to have a tough time hitting its 3000 unit target for 2014. At $76,000, it’s hard to imagine anyone lusting after one when a Tesla Model S is within its price-point. Hell, even the dealers don’t want it.

By on December 7, 2013

2014_cadillac_elr_det_ns_112713_600

When I see those December car commercials with big red ribbons tied onto cars’ roofs, I’m skeptical that anyone would spend that much money on a Christmas present. However, looking over just how quickly the special edition luxury cars that retailer Neiman-Marcus has put in their Christmas Book for the last 17 years have usually sold out, often in a matter of minutes, it’s clear that some well-heeled folks do indeed enjoy buying cars as gifts for others or for themselves. Last year’s Neiman Marcus Christmas car was the 2013 McLaren MP4-12C Spider and NM’s allotment of a dozen McLarens sold out in less than two hours. This year the Texas based retailer is selling 10 special edition 2014 Aston Martin Vanquish Volantes at $344,500 each. It appears that Saks Fifth Avenue has been looking over those same sales figures and has decided to get into the Christmas car market with a limited run of 100 2014 Cadillac ELR Saks Fifth Avenue Special Editions priced at $89,500. Available exclusively through the Saks Holiday Catalog, the Saks edition of Cadillac’s extended range EV based on the Chevy Volt costs about the MSRP of a new Mitsubishi Mirage more than a standard ’14 ELR, ~$13,500. (Read More…)

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