By on August 17, 2020

2020 Nissan Versa sedan - Image: Nissan

No Yaris. No Fiesta. No Sonic. No Mazda2. No Fit.

America’s subcompact car segment is decimated. According to Tyson Jominy, the vice president of data and analytics at J.D. Power, 40 percent of last year’s subcompact sales are gone. Jominy doesn’t mean “fewer sales.” He means that the nameplates responsible for 40 percent of the sales are gone.

And is it any wonder? As recently as 2014, subcompact cars produced 3.8 percent of all U.S. auto sales. Collectively, the few remaining subcompact cars now account for just 1.4 percent of the American light vehicle market.

At the current rate of decline, fewer than 1 percent of the vehicles sold in America in 2022 will be subcompact cars. But we all know the current rate of decline is hardly an accurate harbinger. If subcompacts own 1 percent of the market in 2021, we’d be surprised.  (Read More…)

By on June 30, 2020

Rolls Royce Cullinan

We’ve covered how mainstream automakers rose to the coronavirus challenge ad nauseum, but what about companies whose customers dream of rich mahogany and yachting off Cannes all night?

Well, just like a Silicon Valley tech mogul, Rolls-Royce spent these past few months reflecting, peering deep within its soul, all to learn how to become a better friend to its clients. Apparently, “post-opulence” is now a thing. (Read More…)

Recent Comments

  • SD 328I: I think some of the best selling cars in the the UK has historically been Ford and Vauxhalls, so essentially...
  • APaGttH: I’ve written this many times. Uber and Lyft’s business model is dependent upon SAE Level V...
  • Corey Lewis: The personal angle to this site was the reason I started commenting here all those years ago!
  • The Comedian: “Inclinometer accurate only when completely stopped.” Yeah, that won’t be a problem ever again.
  • Jeff S: After the 70 1/2 Dodge Challenger the insurance companies jacked up the rates on muscle because the higher...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber