By on April 16, 2018

Mitsubishi Evolution VIII

While Mitsubishi Motors isn’t in the same dire straits it once was, the brand has only recently stopped hemorrhaging sales after doing so for over a decade. After losing half of its annual volume between 2002 and 2004, Mitsubishi trudged further into delivery darkness during the recession — finally dragging itself back into the light after SUV sales improved. Unfortunately, its image has not been so quick to recover and volume has a long way to go before anyone at the company will be celebrating.

However, the brand has a lot of closeted fans over the age of 30 in the United States. There was a time when Mitsubishi offered affordable transportation that you could happily live with and a handful of fun models for those interested in hooliganism. People who remember driving those vehicles don’t see Mitsubishi as a lost cause, but as a formerly important automaker that has seriously lost its way.

Fortunately, the brand now has the means to find itself. With help from the Renault-Nissan Alliance and its own parent company, Mitsubishi Motors may even be poised for a comeback. Last year the company sold 103,686 vehicles inside the United States, a feat which hadn’t been replicated since 2007 when the brand was still losing sales like they were socks in a dryer.  (Read More…)

By on February 9, 2015

 

CAM00141

Charge me…pull my finger? (photo courtesy: OP)

TTAC Commentator John R writes:

Hey Sajeev,

Hope this finds you well. I wanted to get your opinion on car sponsorships…if they still exist. I see a bunch of websites all over claiming to get a person’s car repaired or modded up on someone else’s dime. I look at these sites and they scream SCAM to me.

Maybe it’s because they look like throw backs to GeoCities…

(Read More…)

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