By on January 23, 2014

2014 Buick Regal GS AWD Exterior

In my mind, Volkswagens used to be the “Euro Buick.” Positioned one note above the mass market rabble,  VW’s Passat shared parts with Audi’s A4, while the Touareg and Phaeton were luxury cars with a mass market logo on the hood. Then Volkswagen decided this was the wrong strategy for them, so they repositioned VW as the German alternative to Toyota and Chevrolet. This left a gaping hole in the market for shoppers looking to step into a European near-luxury vehicle that flew under the radar. And then Buick stepped in.Buick’s Opel-based product offensive has transformed the brand from Barcalounger wheels for the octogenarian, to a window into the soul of GM’s German brand. This transformation isn’t an easy one as Buick’s problem wasn’t just blue-haired buyers and slinky-soft springs. Buick is the penultimate middle child. Jammed between Chevrolet and Cadillac, brand B’s mission is to give Chevy buyers something to aspire to and Cadillac buyers something to graduate from.

(Read More…)

Recent Comments

  • BEPLA: Ah – one more article where the narrative regarding efforts by some people to support individuals and...
  • BEPLA: California emissions standards have existed since 1966. Californians have paid for this in the past with...
  • Number6: Yeah. Your right to infect others is more important than to keep self-absorbed morons from infecting me. So...
  • Jeff S: I might too especially if they start gathering people up and forcing them to become a member of the majority...
  • Number6: That “cold” killed half a million people while Putin’s boy was wishing we could shove DUV lamps up our...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber