By on January 23, 2014

2014 Buick Regal GS AWD Exterior

In my mind, Volkswagens used to be the “Euro Buick.” Positioned one note above the mass market rabble,  VW’s Passat shared parts with Audi’s A4, while the Touareg and Phaeton were luxury cars with a mass market logo on the hood. Then Volkswagen decided this was the wrong strategy for them, so they repositioned VW as the German alternative to Toyota and Chevrolet. This left a gaping hole in the market for shoppers looking to step into a European near-luxury vehicle that flew under the radar. And then Buick stepped in.Buick’s Opel-based product offensive has transformed the brand from Barcalounger wheels for the octogenarian, to a window into the soul of GM’s German brand. This transformation isn’t an easy one as Buick’s problem wasn’t just blue-haired buyers and slinky-soft springs. Buick is the penultimate middle child. Jammed between Chevrolet and Cadillac, brand B’s mission is to give Chevy buyers something to aspire to and Cadillac buyers something to graduate from.

(Read More…)

Recent Comments

  • CKNSLS Sierra SLT: They are going to sell all they can produce at this plant. Here-where I live paying sticker for...
  • FreedMike: “First off, anyone who has used Autopilot knows the system is pretty damn clear about its...
  • Steve203: No, it’s a refresh. This gen Cherokee came out in 2014.
  • VSQATeam: Pretty dope if you’ll ask me.
  • jkross22: bko, your fanboyism is peaking through. Seriously, we all get that you are enamored with either Tesla,...

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Timothy Cain, Canada
  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States