By on March 24, 2022

There has been much speculation over the past week regarding General Motors’ trademark application for a new Buick logo. Likely related to a swath of new EVs on the horizon (but not yet confirmed), the news fired up the old Abandoned History thought box. Why not take a look at all of Buick’s past logos? We began yesterday in 1903, and pick up today in 1942.

(Read More…)

By on March 23, 2022

According to a recently filed trademark application, Buick’s familiar tri-shield logo may be going the way of the dodo. It’s been suggested the potential logo change is in pursuit of a revised image, in preparation for the Brave New World of EVs that Buick will soon unleash upon millions of eager customers. However, given the company has been around for over 120 years this is far from the first time Buick has swapped its badge.

(Read More…)

Recent Comments

  • DedBull: I would be curious to know what the average days in inventory is for new vehicles. Are sales down because...
  • Kendahl: Three major brands are up significantly from last year – Tesla, Genesis and Chrysler.
  • TheEndlessEnigma: These advertisements cloaked as articles are simply amazing.
  • AK: I wouldn’t buy any Hyundai or Kia product. A friend wants a loaded G70 3.3t and I don’t know what to...
  • nrd515: Drive something with the ZF 8 speed. That’s a transmission done right. I don’t see how it could...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber