
How about that new Bugatti Chiron? It looks pretty good to me. Better than the last one, anyway.
I always got the impression that its predecessor, the Veyron, wasn’t styled so much as it was excreted. There was just something unpleasant about it; I think the term used in modern architecture is “Brutalist,” and it describes objects that are designed to force themselves on the viewer without gentleness or grace. It applies well to the the Veyron, which was a technical achievement first, a statement of insane Gilded Age wealth second, and a car either third — or perhaps not at all.
Next to the sleek, purposeful-looking Chiron, the Veyron is a squat lump of offensive conspicuous consumption. Yet it had, and continues to have, an undeniable and magnetic attraction. One of our very occasional contributors at TTAC is a fellow who has owned everything from a Lagonda to a 458 to a Ford GT, and all at the same time to boot. For something like three years, however, his Facebook profile photo was of him behind the wheel of a Veyron. It is an object to which even the enormously wealthy aspire. Nothing says “my other car is a Gulfstream” quite like the Beetle-esque Bugatti.
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