By on July 9, 2015

2013 SRT Viper GTS Launch Edition

A recent study by iSeeCars.com shows men prefer brighter, bolder car colors — orange, brown and yellow — compared to women, who preferred more neutral colors such as gold, silver and beige. The study analyzed more than 25 million used cars and 200,000 shoppers.

Orange was the big polarizer for 2014; men were 25 percent more likely to pick that color than women. Last year’s popular picks for men, red and black, fell out of the top three this year in favor of brown and yellow.

Women’s picks of gold, silver and beige may have more to do with the segment in which females traditionally shop. iSeeCars said men’s interest in muscle cars can help explain the palette preferences.

(Read More…)

Recent Comments

  • dantes_inferno: You need to order the Exxon option with this vehicle. A dedicated Exxon tanker truck escort to keep...
  • MoparRocker74: THIS. Also, what they would more likely care about is whether you have side mirrors relocated when...
  • MoparRocker74: Never driven an old CJ Jeep, I see. I’ve owned 3, and all had the “full view” soft doors at some...
  • tomLU86: Since the Audi 5000 (aka my teens), the car magazines and Consumer Reports have liked Audi. Back in the Audi...
  • tomLU86: Massive extravagance, yes! I saw an Escalade in Greece a few months ago. At a gas station! And this was a...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Matthew Guy
  • Timothy Cain
  • Adam Tonge
  • Bozi Tatarevic
  • Chris Tonn
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber