#brochures
Words Have Meaning: Dodge Is Not The Fastest-Growing Performance Brand In America, Whatever That Means
After climbing to a five-year high in 2013, sales at Fiat Chrysler Automobiles’ Dodge brand fell 4 percent in calendar year 2014 and a further 10 percent in 2015.
So when TTAC columnist Bark M. tweeted a Dodge marketing tagline — “Fastest Growing American Performance Brand” — my confusion, doubt and skepticism were kindled.
Bark heard the tagline in a radio ad, which unfortunately isn’t Googleable. However, he swiftly supplied a link to this 2016 Dodge brochure in which the following claim is made: “The Dodge brand may have started from humble beginnings, but it is now the fastest-growing performance brand.[1]*”
Seriously? Let’s look into it.
Timothy Cain
May 18, 2016
117
Ahora, Chrysler Folletos Impreso En Espaol
News that Chrysler will be offering their brochures in Spanish as well as English piqued my curiosity. In Canada, auto makers have English and French brochu…
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Derek Kreindler
Sep 14, 2012
34
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