By on November 9, 2020

Nissan will begin encouraging dealerships to place examples of the Toyota RAV4 on their lots so customers will have the ability to compare the best-selling vehicle in America that isn’t a pickup truck against its own Rogue. While pitting your bread and butter against a model that is often better reviewed and outsells it by a margin of nearly 2-to-1 seems foolish, we think we see where Nissan is going with this plan.

Toyota’s RAV4 retails a bit higher than Nissan’s Rogue and its base LE trim is about as basic as it gets for the segment. We’re willing to bet that’s the model that will be used in comparisons. As both are fairly appliance-like automobiles to drive, this gives Nissan an opportunity to showcase the Rogue’s slight advantage in overall comfort and features without being eclipsed by a better-equipped RAV4. Meanwhile, customers finding themselves less interested in crossovers than they were upon arrival are free to browse the rest of the Nissan lot.

(Read More…)

Recent Comments

  • CrackedLCD: Please tell me that one of the “Chattanooga-inspired details” will be hiding a Moon Pie in...
  • Lou_BC: @Old_WRX – please explain “gain of function research” Any evidence that SARS-COV-2 was man...
  • Lou_BC: @Masterbaiter – Pursuant to that “liberty” comment. “Talking to the stupid is futile....
  • Lou_BC: @ect – thanks. Much appreciated.
  • ect: Lou_BC, I applaud your persistence in trying to put actual facts in front of people who are determined to ignore...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber