By on March 23, 2017

Toyota Mirai Clean Billboard, [Image: Toyota North America]

Toyota is teaming up with Clear Channel Outdoor Americas to help clean California’s air with a billboard advertising its hydrogen-powered Mirai fuel cell sedan.

From April 3 to May 28, a total of 37 billboards in Los Angeles and San Francisco will filter smoggy air, thanks to the titanium dioxide-coated vinyl used in the sign.

While Toyota missed an opportunity to explicitly rub salt in a certain rival’s wounds, this is nonetheless a pleasant change of scenery in the automotive world, especially considering all of the Volkswagen emissions scandals of the past couple of years. (Read More…)

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