By on March 23, 2017

Toyota Mirai Clean Billboard, [Image: Toyota North America]

Toyota is teaming up with Clear Channel Outdoor Americas to help clean California’s air with a billboard advertising its hydrogen-powered Mirai fuel cell sedan.

From April 3 to May 28, a total of 37 billboards in Los Angeles and San Francisco will filter smoggy air, thanks to the titanium dioxide-coated vinyl used in the sign.

While Toyota missed an opportunity to explicitly rub salt in a certain rival’s wounds, this is nonetheless a pleasant change of scenery in the automotive world, especially considering all of the Volkswagen emissions scandals of the past couple of years. (Read More…)

Recent Comments

  • DenverMike: @EB, Yeah no kidding Sherlock. We knew the lockdown wouldn’t benefit the economy. Preserving human...
  • fourthreezee: This X1,000! Oh, and Orange Man Bad! Leaving this site now.
  • Lie2me: EB, you’re dumb as a box of rocks… … Oh, and Fords RULE! :)
  • Lou_BC: “China has a knack for introducing new shiny deadly viruses to the world every few years.” China...
  • Lou_BC: @EBFlucked – I take it you didn’t read the whole news article. Fauci: “Now is the time,...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Timothy Cain
  • Matthew Guy
  • Ronnie Schreiber
  • Bozi Tatarevic
  • Chris Tonn
  • Corey Lewis
  • Mark Baruth