Tag: brands

By on January 14, 2020

The pending return of Hummer to the GM stable in the form of an electric pickup is such a perfectly 2020 thing, considering Ford’s recent decision to bestow the Mustang name on its upcoming EV crossover. However, the nameplate’s reported resurrection comes not in the form of a brand, but as a lone model bundled under an existing marque (GMC).

That’s something to think about. When Matthew Guy asked yesterday what defunct brand we’d most like to see return, no doubt most of you mentioned Viking or Marquette. Maybe Oakland or LaSalle. Geo, perhaps. Canadian readers probably yearn for a return of Acadian and Beaumont.

A few of you may have even mentioned Hummer. (Read More…)

By on January 7, 2020

Not Fiat Chrysler Automobiles, mind you, but Chrysler. The brand. The maker of such diverse nameplates as the 300, which debuted in 2004, or the Pacifica and its ilk. Or the — wait, no, that’s it.

It’s easy to poke fun at Chrysler The Brand these days, what with Jeep and Ram doing the heavy lifting in terms of sales. As Matthew Guy recently told you, Ram bench-pressed some exceptionally heavy stacks this past year, sailing to new sales heights on the strength of two full-size pickups and a new HD model. Chrysler, barely mentioned in FCA’s recent five-year product plan, sunk to its lowest standing in decades.

Get this brand a new product that’s not just a variant of an existing minivan. (Read More…)

By on November 8, 2019

There may still be a chance for a new Fifth Avenue. Carlos Tavares, CEO of France’s PSA Groupe and head of a future combined entity, claims the looming merger between his company and Fiat Chrysler will not leave dead brands scattered across the landscape.

There’ll still be a role for such flagging brands as, well, Fiat and Chrysler, the executive implied. It’s not hard to see how rumors of a brand cull could get started, considering this merger is all about finding efficiencies. (Read More…)

By on August 26, 2019

Image: Ford

Following months of negotiations and tweaks, a temporarily shelved plan aimed at boosting the standing of the Lincoln brand is back on.

While Ford hopes to turbocharge Lincoln sales by compelling dealers to build standalone showrooms for the brand, the automaker’s Lincoln Commitment Program went back to the drawing board late last year after backlash from nervous dealers and a California dealers association. Now, Ford’s effort to make Lincoln customers feel special looks a little different. (Read More…)

By on July 24, 2019

Today marks the first entry into a two-part Question of the Day series where we’ll step back in time. The purpose of the journey? To fix the mishaps committed by automakers. First up are the missed opportunities.

(Read More…)

By on June 13, 2019

Steph Willems/TTAC

On the way to meet a longtime friend for dinner last night, your author stopped off to gawk at old cars at a local cruise night event — a common occurrence when the snow isn’t flying.

Thank God for retirees with plenty of resources and lots of free time. I fear what will happen to these rides after the old guys lose their license. And, because this is TTAC and not one of those other sites, you’re not about to hear a bitter, angsty screed about Boomers and their undeserved money and opportunity, etc, etc.

Anyhow, one beauty beckoned to me from across the lot. A 1955 sedan with a badge that should prove unfamiliar to American readers urged me to take a closer look, prompting a bit of rumination about modern-day choices. (Read More…)

By on May 22, 2019

Today’s Rare Ride is a sporting luxury coupe with a complex rotary engine. It’s a car which was destined for America, but never quite made it.

It is, of course, the Eunos Cosmo. By Mazda.

(Read More…)

By on May 17, 2019

lotus evora gt430

After Chinese auto giant Geely took a controlling stake in Lotus two years ago, the British brand has prepared itself for a turnaround. With a more stable financial footing secured, Lotus can be whatever it wants to be.

Enthusiasts want it to remain Lotus, only with an actual range of vehicles on offer. Group Lotus’ CEO, who also happens to be Geely’s chief technology officer, knows what he wants         the brand to mimic: Porsche. Feng Qingfeng has great fondness for the brand’s would-be rival, calling its products “wonderful.”

It seems he’s also okay with an SUV. (Read More…)

By on May 15, 2019

1967 DeTomaso Mangusta, Image: DeTomaso

De Tomaso, the idled Italian supercar brand that built a handful of drool-worthy models during its tumultuous lifespan, is poised for a resurrection.

The one-time maker of the Ford-powered Mangusta and Pantera will return from its hibernation with a new model introduced at the Goodwood Festival of Speed on July 4th, the brand’s owners claim. Lovers of the brand’s historical offerings no doubt have their fingers crossed, hoping this isn’t another false start. (Read More…)

By on May 14, 2019

A short while ago, we ran a QOTD post about special branded editions, gauging our readers’ desire to see them return in 2019. Today’s Rare Ride is one of the special designer brand editions of yesteryear (the Eighties), which represented luxury, taste, and wealth.

Grab your wide-lapel blazer. It’s time for Bill Blass and the Lincoln Mark VI.

(Read More…)

By on April 29, 2019

smart fortwo electric

The brand discontinuation we’ve all been waiting for has come to pass.

One month after the city car-building Smart brand’s salvation at the hands of China’s Geely, parent company Daimler has announced the 2019 model year will be Smart’s last in North America.

Say goodbye to a single electric model with a range of 58 miles. (Read More…)

By on April 25, 2019

2018 Buick Enclave Avenir grille - Image: Buick

People and cultures, like the arts, traditions and cuisine born of those cultures, come in all flavors, and so do cars. The great thing about global trade is that we have choice in nearly everything we buy. Few, if any, people are forced to purchase a product because no alternatives built by rival companies exist.

And, because we’re not living under the thumb of an oppressive apparatus that demands us proles buy dismal crapboxes from a sole state-owned factory, our driveway diversity is off the charts. Maybe yours tops them all. (Read More…)

By on April 24, 2019

They used to be commonplace, but the last decade or so has seen this automotive phenomenon fade from memory. Today we talk special branded editions, and how it’s time for them to make a comeback.

(Read More…)

By on March 4, 2019

2018 Chevrolet Tahoe RST

There are occasions when human beings need a bit of time to get used to something, such as when your teenager suddenly dyes their hair purple or you are suddenly forced to buy new work boots because your old ones have completely collapsed. I have experienced 50 percent of these examples in the past week and will leave it to your speculation as to which one it is.

Something else your author needs time to assimilate? New car names slapped on machines introduced to replace an outgoing model. It’s the automotive equivalent of daytime soaps suddenly hiring a new actor to play the same character. It’s jarring.

Here’s today’s question: should OEMs introduce new names with their new cars? Or should they hang on to the tried-and-true? As you’d expect, I have a couple of opinions.

(Read More…)

By on May 30, 2018

Fiat Chrysler Automobiles CEO Sergio Marchionne, due to retire in less than a year’s time, will lay out the automaker’s future on Friday. Well, the next five years of its future — and we all know how malleable those plans can be.

According to a Bloomberg report, sources with knowledge of the plan say the near future contains far fewer Chryslers for those living outside the U.S., and no Fiats for those who are. (Read More…)

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