Tag: Bram Schot

By on September 12, 2019

Image: Audi

You might not have noticed but Audi has been quietly reducing the complexity of its lineup by eliminating certain content combinations, often in select markets. Here, the biggest change was the elimination of the manual gearbox for 2019. But Audi said it needed to be done due to there being an abysmally low take rate for besticked vehicles in North America.

Apparently, the automaker is just getting warmed up on tamping down the configurations. In an recent chat with Autocar, Audi CEO Bram Schot said there was plenty more work to be done. Having already reduced the number of model variants in certain regions by 27 percent, compared to last year’s options, the CEO said the manufacturer still wasn’t where it wanted to be.  (Read More…)

By on May 6, 2019

While electric vehicles have improved by every metric, sourcing the raw materials necessary for their production hasn’t gotten any easier. In fact, with more mobile devices and EVs on the market than ever before, automotive batteries are becoming harder to procure with any reliability. Volkswagen Group, which has been on a tear to promote electrification following its diesel emissions crisis, knows this better than anyone.

Audi’s all-electric E-Tron SUV experienced several delays after VW Group encountered trouble in sourcing batteries at a reasonable price. As the company continues endorsing EVs as an important part of its future, its rhetoric is beginning to soften — with the company now taking another look at hydrogen fuel cell technology.  (Read More…)

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