Expanding by leaps and bounds in the new millennium, Subaru effectively quadrupled its share of the U.S. market in the process. However, most of its production growth occurred in the last decade — leading to quality control problems unbefitting for a company that prides itself in sharing the same love as its customers.
Recalls are to be expected. No automaker can escape faulty components forever. But the frequency and scope of Subaru’s recalls (and scandals) over the past few years are especially bothersome, as they hint at an inability to catch mistakes, or perhaps a willingness to cut corners, as the company’s production volume targets the stratosphere. A new recall looming on the horizon will probably be the company’s largest to date. (Read More…)
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