By on May 25, 2014

BoysOverFlowersJewelryBox

TTAC’s post by J. Emerson on how so-called Millennials’ automotive tastes have been shaped by their coming of automotive age in an era when their parents embraced body on frame sport utility vehicles brought forth a lot of thoughtful comment. One comment that caught my eye, though, had little to do with the topic of the post but rather was a complaint about the use of the acronym BOF. To most of us that means “body on frame” but to manga or Korean sitcom fans it might mean Boys Over Flowers and when you’re using abbreviations you have to be sure your audience recognizes them. In an earlier life I did IT support and we would make a recursive joke about the proliferation of TLA’s, three letter acronyms. Such acronyms, abbreviations, and jargon serve a useful purpose to those in the know, but can also function as a mark of group identification, a shibboleth, if you will. Sometimes the use of jargon can function as a barrier to others, which can be contrary to how inclusive we want TTAC to be.

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