By on December 10, 2020

hyundai-sonata-eco-grille logo

Following reports that Hyundai Motor Company managed to purchase American engineering and robotics firm Boston Dynamics from Japanese financial conglomerate SoftBank for a cool $921 million, we’ve learned that the South Korean automaker has also fallen into embracing on-demand features. The trend, which is sweeping through the automotive industry to our dismay, basically involves manufacturers hiding vehicle options behind a subscription paywall instead of just letting you purchase the options you wanted upfront.

That means tomorrow’s car shopper might find themselves buying a vehicle that’s already fully loaded from the factory only find themselves forced to unlock heated seats or an upgraded sound system via monthly payments. In our estimation, the whole concept is ludicrously wasteful, diminishes the private resale values of automobiles, and seems like the kind of corporate nonsense reserved for dystopian fiction novels.

(Read More…)

By on July 28, 2020

ford

You’re probably disinterested to learn that Ford found a cheap way to measure and record the interior dimensions of assembly plants in preparation for retooling operations. However, the manner in which the company plans to scan its Van Dyke transmission facility is an altogether different matter.

The maker of wholesome products like the F-150 and a vast array of passenger cars no longer offered to American consumers chose to temporarily adopt a pair of hell hounds secretly designed to one day enslave the human race. (Read More…)

By on May 30, 2016

Boston Dynamics Robots, Image Source: Boston Dynamics YouTube Video

You’ve probably seen one of its videos on YouTube. Its creations are nightmare fuel, mixed with a sense of wonder and intrigue. And for one particular automaker, its robotic inventions seem worthy enough to trigger the purchase of a whole company.

It is Boston Dynamics — a company born from the MIT leg lab that’s been developing quadrupedal and bipedal robots since 1992. And Toyota is heavily rumored to be purchasing the company from Google, according to Tech Insider.

Which begs the question: what does a car manufacturer want with a legged-robot company?

(Read More…)

Recent Comments

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  • Adam Tonge
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