Tag: bmw m

By on November 30, 2021

It’s been decades since BMW introduced a dedicated M car, so imagine our surprise when we learned the next one would be a boxy SUV. Considering the last standalone M was the ground-hugging wedge that was the M1 coupe, we have to assume M Division engineers were either trying to challenge themselves or someone higher up figured they could make more money selling a utility vehicle.

While just a concept at present, the BMW XM boasts a fairly radical design. But the manufacturer has claimed it will retain over 90 percent of the prototype’s good (?) looks when it enters into production. There’s a lot of interesting stuff here that might make it into the finished product, including the extra-thin daytime running lights that sit atop the real headlamps that have been snuck behind tinted glass. It’s a strange beast that doesn’t seem like it’s targeting the traditional M shopper and, according to BMW, that’s because it isn’t.  (Read More…)

By on November 29, 2021

BMW is dusting off one of its older logos for select vehicles and a bevy of vintage colors to celebrate the M Division’s 50th anniversary. Those with a functional memory will recall that the brand streamlined its corporate iconography in 2020, making its already basic logo flatter and less colorful than ever before. It was a monumental achievement focused on helping the image come across better electronic screens that have been in existence since 1927, began supplanting printed office memos in the 1980s, and have evolved to support the kind of graphical clarity that now rivals your own eyes. The automaker also claimed the bare-bones logo stood for “openness and clarity” and would be used primarily for marketing and official communications — rather than occupying valuable hood real estate.

The new celebratory emblem — used during the 1970s and 80s on the occasional BMW Motorsport product — will be permitted to adorn the sheet metal, however. You simply have to purchase an M vehicle, ask for it to be adorned with the retro iconography, and then pay some extra money.  (Read More…)

By on September 24, 2020

Image: BMW

The 2021 BMW M3 and M4 are here, and hard to miss, thanks to a gaping maw of a grille.

Divisive looks aside – and I have a feeling the discussion about these Bimmers will make political debates seem tame – the cars promise plenty of power.

(Read More…)

By on August 12, 2020

BMW teased the M3 Touring today, surprising just about everyone, as no one outside the company actually knew it was planning to build a wagon version of the car. Rumors of substance had been circulating for about a month, since we live in the information age, but it’d be a new trick for the M3.

Obviously, we’re going to gush about it because people who write about cars tend to gravitate toward fun vehicles that fly under the radar. Any advantage you can give yourself against the watchful eyes of highway patrol are always welcome, and there’s just something about a quick wagon that makes you feel unique  even if owning one doesn’t automatically make it true. (Read More…)

By on May 4, 2020

A lot of people gripe about BMW losing its edge. Formerly reserved for the greatest performance vehicles in its lineup, the M designation has migrated to encompass a rather large subset of the BMW fleet. While this has undoubtedly helped the brand boost its sales for years, it also muddied the waters of what constitutes an M.

In the past, BMW’s M vehicles denoted a marked increase in horsepower and real-world performance. Now they’re intermixed with M Sport trims that split the difference between standard fare and bonkers M in terms of output. And they haven’t been turning up the dial lately. In fact, the performance division of all German automakers seem to have slowed down on maximizing performance while the core business prioritizes fuel efficiency and electrification — largely because it’s expected of them by regulators.

It may not be so cut and dried. BMW CEO Markus Flasch has taken a keen interest in the M division, saying “we have to be very careful to preserve what M stands for” while evolving the brand. More recently, he said the automaker had no intent to cap output to appease anyone, claiming that the company’s performance arm has to think carefully about the future.  (Read More…)

By on October 31, 2019

2019 BMW M2 Competition badge

It’s quite possible a gasp of horror escaped from your lips after laying eyes on the upcoming BMW 2 Series Gran Coupe for the first time. Unmistakably front-drive in profile, the brand’s new entry point ⁠— which happens to be based on the X1 and X2 crossovers ⁠— saw fit to avoid front-drive-only models in North America.

The same goes for the X1 and X2, though overseas buyers can find themselves a Bimmer that only pulls, never pushes. Just don’t ever expect to find one bearing a coveted M badge, the automaker promises. (Read More…)

By on September 3, 2019

Superfans of BMW’s M subsidiary — or, more accurately, its cars — are in for some good news. The German automaker announced an extra special heritage edition of the M4 on Tuesday. Called the BMW M4 Edition ///M Heritage, and limited exclusively to the F82 coupe, the model is supposed to commemorate everything the M Division stands for.

While that absolutely includes making BMW money, the automaker has yet to provide the model with an MSRP. That said, its special nature will undoubtedly push it beyond the model’s $70,000 base price. It’s also limited to just 750 examples worldwide, which ought to tack on a premium of its own.  (Read More…)

By on May 9, 2019

BMW M has unveiled new display and control systems for its vehicles’ powertrain, chassis, and driver assistance systems, with an emphasis on added customizability. The company is even going so far as to allow drivers to set up brake feel, starting with the M8 and M8 Competition.

On-the-fly adjustments to a car’s suspension, throttle response, and steering inputs aren’t new. But brake feel isn’t something you see a lot of manufacturers messing with. In fact, there’s not much call for it on most vehicles, as consistent brake feel is something most people probably want from their daily driver. However, the same cannot be said for performance applications that might see the occasional track day.

BMW’s claim that “the feeling of an M car is unmistakable” could become diluted if the automaker endlessly tinkers with just about every item offering feedback to the driver, as the feeling of an M car would become whatever you want it to be in a given situation. And that’s not necessarily a bad thing.  (Read More…)

By on November 5, 2018

BMW previously confirmed that the 3 Series would abandon the manual transmission for the U.S. market, leaving many enthusiasts livid. Then there was talk that the M3 might abandon rear-wheel drive entirely, as the new car’s eight-speed gearbox was designed to work with the modern xDrive system.

However, there may still be hope for a manual option. The brand has allegedly not made up its mind on the matter, at least as far as the M3 is concerned. Still, it remains a pretty slim prospect, as BMW has admitted that manual sales are on a rapid decline and don’t really make it a lot of money.  (Read More…)

By on October 12, 2018

With BMW’s M2 Competition coming aboard to succeed the well-respected M2, shaving a quarter of a second off its 0-to-60 time in the process, we figured the brand would put the model on the back burner for a while. However, earlier this week an M2 test mule was spied on the Nürburgring by Motor1.

The outlet surmised that this was likely a prototype for a high performance CS or CLS variant, but we remained uncertain. For all we knew BMW was simply testing new pieces from its performance parts catalog and felt the need to disguise them with some body-colored tape. Then, a few days later, rumors emerged that a production date had already been set for the M2 CS.  (Read More…)

By on September 7, 2018

BMW has chucked a new M Performance variant into its X2 range, as no vehicle in the automaker’s lineup should ever have to go without the thirteenth letter of the alphabet. Fortunately, the brand’s decision to install a range-topping X2 also involves installing the most powerful four-cylinder engine in BMW’s history. (Read More…)

By on July 13, 2018

While old school BMW enthusiasts love to criticize their favorite brand for spoiling itself with electronic steering and sacrificing fun for technology, proponents of other automakers claim Bavarian Motor Works has flat out ruined itself. However, the truth of the matter is that BMW still offers an array of suburb performance vehicles that many still find highly desirable — especially if their name begins with the letter M.

Even if the brand can’t use “The Ultimate Driving Machine” quite so liberally in 2018, it would be an untruth to suggest the M division is ignoring the well-heeled enthusiast community. But it doesn’t hurt to have a physical reminder, so BMW sent a rolling example of its motorsport catalog to the Goodwood Festival of Speed.

The “M Performance Parts Concept” is based on the lovely little M2, which was recently replaced by the more hardcore M2 Competition, and serves as a reminder that the German automaker has a genuine interest in building highly competent performers — and will help you take them to the next level for a fee.  (Read More…)

By on July 5, 2018

Having already launched the Care by Volvo subscription program, the Swedish-Chinese automotive brand wants to continue cramming feathers into its cap. It’s now launching a new mobility brand that sounds very similar to car-sharing services offered by numerous automakers and rental firms.

There could be an issue with the naming strategy, however. Volvo wants to call the company M, which is a letter of the alphabet that’s of particular interest for BMW. In case you’ve been in a coma for the last forty years, the German automaker has used the letter M (for Motorsport) to denote its performance division and affixes it to everything in its lineup with sporting pretensions. While it probably can’t claim ownership of all things relating to the mark, it’s definitely not going to be thrilled to see Volvo using it. (Read More…)

By on April 18, 2018

For a long time BMW was being accused of losing its touch when it came to building the “ultimate driving machine.” People would gripe that the company’s tech was overshadowing driving enjoyment. That may be true to some degree but you could usually point them to the M division and tell them not to worry.

However, most people don’t have the kind of money required to facilitate the purchase of an M3 — and if they don’t have the cash for that, then they definitely aren’t going to pick up the superb M5. But that’s okay because BMW eventually built the M2 and it’s probably the best car in its lineup.

That’s why we are somewhat surprised to learn BMW will be giving the fun-loving coupe a dirt nap, replacing it with the more hardcore “M2 Competition.” It’s not a new car in the strictest sense, but it is a slightly different mindset.  (Read More…)

By on November 22, 2017

BMW 4 Series

There’s a reason BMW’s M sub-brand is the performance division all other automakers strive to copy. Few letters hold as much clout as “M.” That one little addition to a BMW’s model name promises an overly generous heaping of horsepower, handling, and general sporting prowess.

Continuing to this day, “M” ensures buyers of the presence of a finely-tuned, wildly athletic six, eight, or — once upon a time — 10-cylinder gasoline engine under the hood. Only in recent years has the sub-brand seen new products that threaten to water down the purity of the designation (the X5 M and X6 M), but at least those models stick to the basic power formula.

BMW knows, however, that the gas-only party can’t last forever. The automaker now admits its foray into electrification will not end with its stock models and “i” sub-brand. “M” is poised to get a dose of “e,” and BMW’s not exactly sure how it feels about that. (Read More…)

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