By on March 3, 2020

bmw

No, this isn’t the grille-heavy Concept 4 BMW released last year — it’s the Concept i4, a preview of the electric sedan slated for production next year. That other concept heralded the next-generation 4 Series.

Sporting four doors and a front-end design BMW adamantly believes will attract more buyers than it repels, the Concept i4 closely parallels the production model. Clearly, Tesla will have the faceless car market all to itself. (Read More…)

By on February 25, 2020

If you’ve taken stock of the latest electric vehicles coming out of Germany, you’ll notice a clear trend: they’re not futuristic machines. While the vehicles’ powertrains are unconventional, the bodywork is strictly by-the-book — there’ll be no confusion among onlookers as to what badge belongs on that e-Tron, EQC, or Taycan.

The same can be said for the production-previewing BMW Concept i4 arriving in Geneva on March 3rd. BMW’s first electric sedan (Gran Coupe, per the automaker’s description) is designed to look like a normal higher-end BMW and go like a normal higher-end BMW. The model’s styling and output is no happy accident. (Read More…)

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