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Time For The "Apple-Style" Product Launch?
Our NAIAS preview post revealed a common theme of dissatisfaction with the slow-striptease style of product reveals, where manufacturers “leak” teaser shots ad nauseam in the run-up to a product launch. It seems the readers are tired of it, and frankly, I am too. So what’s to be done about it?
Derek Kreindler
Jan 11, 2013
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