Tag: big al

By on November 9, 2009

Endangered species. (courtesy themotorreport.com.au)

I’ve said it before, I’ll say it again: if you want proof that Ford’s water-walking CEO doesn’t “get” automotive branding, look at Lincoln. The Blue Oval Boyz’ upmarket marque is in total disarray. Lincoln lacks anything approaching an effective brand proposition; it’s burning through tag lines almost as quickly and ineffectively as the industry standard for pitiful performance (Buick). Does it even matter? Lincoln’s line of lackluster products simply aren’t good enough to make it in The Bigs. And then there’s the Medusa-class disaster known as the MKT: a poorly-built, misbegotten machine constructed on Big Al’s watch. Automotive News [sub] deployed no less than three writers to talk to Mulally about languid old Lincoln, AND they spotted him the lazy journalist’s and persnickety PR person’s best friend: the Q&A format. Even so, the result is an extraordinary non-outburst from an executive who believes that combining Ford and Lincoln Mercury dealers is a good thing. Check out this exchange:

(Read More…)

Recent Comments

  • Charliej: I left the US just over ten years ago and have been happily living in Mexico ever since. I live in the...
  • whisperquiet: The criminal scrap metal recyclers are the problem. There is no doubt in my mind that purchasers of...
  • Charliej: It effectively is one country, one standard. Detroit makes all cars and truck to California[s standard....
  • brn: As much as I’ve always hated Russia and detest what they’re doing in the Ukraine, it wasn’t...
  • Jeff S: Still early yet wait for the Supreme Court to strike down legislation that doesn’t agree with their...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber