Junkyard Find: 1996 Volkswagen Jetta Trek Edition

Back in the 1990s, Volkswagen and Trek Bicycles got together for a co-branding deal that shook the world (if you define “the world” as “a couple of zip codes in Marin County“): Golfs and Jettas with sporty-looking upholstery, roof racks, and matching Trek bikes! 15 years later, all but the most fanatical VW and/or bicycle zealots have forgotten the Trek Limited Edition VWs, which makes this an especially rare Junkyard Find.

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"War On Cars" Watch: GM Bashes Cycling, Apologizes
The idea that environmentalists in this country are waging a “War On Cars” has gained some currency within the right wing in recent years, fueled by the Obama Administration’s increased emphasis on public transportation and cycling. Of course, statistically speaking, the car is proving more than capable of defending itself, as sales and ownership levels remain improbably robust (in per-capita and per-GDP terms) despite the recent “Carmageddon.” But GM waded into the fray anyway, running the anti-cycling ad seen above in several campus publications (via bikeportland.org), likely in hopes of fighting against the kuruma banare phenomenon that began with Japanese youth abandoning cars and has progressed to a full-blown national love affair with bicycles. But cyclists are a passionate bunch, and GM’s ill-advised ad prompted a torrent of Twitter protests ( see for yourself), eventually causing the automaker to apologize and pull the ad.
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Begun, The Bike-Car Wars Have

The DOT policy is to incorporate safe and convenient walking and bicycling facilities into transportation projects. Every transportation agency, including DOT, has the responsibility to improve conditions and opportunities for walking and bicycling and to integrate walking and bicycling into their transportation systems. Because of the numerous individual and community benefits that walking and bicycling provide — including health, safety, environmental, transportation, and quality of life — transportation agencies are encouraged to go beyond minimum standards to provide safe and convenient facilities for these modes.

Having spent most of his tenure chiding distracted drivers and hunting down demon-possessed Toyotas, Transportation Secretary Ray LaHood appears to be over the whole car thing. The policy statement above was just one element of his push to put bicycling and other car alternatives on an equal footing to cars in transportation planning, which he recently announced at the National Bike Summit.

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  • Art Vandelay Once people get past range anxiety and charge times come down I believe you’ll see someone try to bring the barge back. The world may be ready for a car that isolates the driver from the outside world
  • Dukeisduke The 1985 version is my favorite. I was a huge fan of their WRC effort about 20 years ago, when Sebastien Loeb was their top driver, so I have some of their swag, like a t-shirt, button-down shirt, and a team jacket. I've never been a fan of the 2009 and 2016 "double boomerang" logos.The new logo is a throwback to the 1919 logo.
  • Wolfwagen I would rather see Peugeot or Renault back in the USA before Citroen.
  • Art Vandelay From the angle in the picture it looks like a Mercury emblem. This badge isn’t coming to the US though. Alfa has more cachet and they effed that up.
  • Miles solo Hard to beat the 1959 version or the 1985 version. They're both easy on the eyes.