“I’ll tell you something.”
Normally this sort of phrase is followed by, well, something. But the grizzled old dealership veteran seated across the desk from me seemed to be sizing me up a bit, seeing if I was worth the time it would take for him to dispense some of his six decades’ worth of wisdom. After a deep sigh, he must have decided that I was, because he continued.
“This is the worst business. The absolute worst. I invest $30,000 to make $500 — if I’m lucky. Even Vegas would give me those odds. If I had any sense at all, I’d liquidate every car on the damned lot and put all of my money in the stock market. If I had done that at the beginning up the year, I’d be up a couple of hundred grand right now.”
I sensed that I was supposed to say nothing. So I did just that, silently encouraging him to continue.
He noticed my obedience and nodded gently. “Of course, I’d never do anything of the sort. I was born into it, you know. I’m a little bit older than most people think. My father opened the first of the Japanese stores here in (undisclosed state). Then he opened another one. I opened the first Korean store. And now look at me — master of all I survey, owner of ten points.
“As much as I want to get out the business — as much as I wish Daddy had never even thought about buying a car lot — I can’t. But you, young man, you should get out now. I mean now.”
It only took me about seven more years to follow his advice. I am officially out of the car business — kinda. I still have clients who have automotive clients. But I don’t directly sell to car dealerships anymore, which is why I have no problem pulling back the curtain in answering this next question from our friend and reader, Bart.
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