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By on February 28, 2014

2014 Chevrolet Silverado 1500 Exterior

Though the 2014 Chevrolet Silverado took home North American Truck/Utility of the Year at last month’s Detroit Auto Show, the large pickup and its brother, the GMC Sierra, have suffered from “the least successful large pickup launch over the last 15 years” according to Barclays Capital analyst Brian Johnson.

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Posted in Analyst Grades, Buick, Chevrolet, Dealer News, Enthusiasm, GMC, Incentives, Industry, Marketing, New Cars, News Blog, Sales, Trucks
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