Badge engineering! Always near the top of my search list when poking through car graveyards, obscure examples of marketing-inspired rebadgitude will jump right out from the ho-hum ranks of Elantras and LaCrosses in any yard. I haven’t managed to find a discarded Suzuki Equator yet, sad to say, but I have documented such rarities as a Mitsubishi-badged Hyundai Excel, an Isuzu-badged Chevy Colorado, and a Dodge-badged Renault 25. Today we’ll visit one of the most puzzling examples of badge-engineering history in the North American automotive marketplace: the Volkswagen Routan. (Read More…)

Even while importing Mitsubishi Colt Galants and badging them as Dodge Colts, Chrysler looked to its European outposts to find an additional suitable econo-commuter to sell in North America. The Hillman Avenger aka Plymouth Cricket hadn’t worked out so well, and nor had the Simca 1204, but the Simca/Talbot Horizon under development in the middle 1970s looked very promising. Soon enough, an Americanized version made it into production, making its debut here in the 1978 model year and staying in production all the way through 1990. I’ve documented quite a few of these cars in junkyards, but the super-economical Horizon Miser had eluded me… until now. (Read More…)

Starting in the late 1950s, officers in The General’s Michigan command post pushed hard to get Americans to buy German-built Opels. Buick dealers sold Kadetts, GTs, and Mantas well into the 1970s, and Isuzu-badged Kadett Cs could be purchased here as late as 1984. One of the most ambitious attempts to move Opels out of North American showrooms took place during the 1997 through 2001 model years when the Opel Omega B became the Caddy That Zigged. Here’s a final-year Catera in a northeastern Colorado yard. (Read More…)

While General Motors may have developed an alarming rod knock during the middle 2000s, culminating in Chapter 11 bankruptcy in 2009, The General’s Pontiac Division was shooting rods through the hood by 2007 or so. Oh, sure, the Solstice gave us all hope for the marque that gave us so many great machines over the decades, but few felt optimistic about Pontiac by the time the G5 hit showrooms for the 2007 model year. Here’s one of those first-year G5s, a Performance Red GT Coupe found in a Denver-area yard over the weekend. (Read More…)

The General had a healthy sales hit with the GMT360 platform in the 2002 model year, when the new Chevrolet Trailblazer, GMC Envoy, and Oldsmobile Bravada hit the showrooms. Since GM had devoured Saab in 2000 and most American car shoppers wanted trucks or truck-shaped machines by that point, it seemed to make sense to produce a Saab-badged GMT360 and extract some cash from that slice of the car-buying populace that craved both the rugged-lifestyle signifiers of a truck and the quirky-yet-sensible Swedish image of a Saab. The Isuzu-badged version— the Ascender— had had its debut for 2004, and so the Saab 9-7X appeared for 2005 (sadly, no Daewoo- or Vauxhall-badged versions were produced). Here’s a first-model-year 9-7X, found in a Denver self-service yard last week. (Read More…)

Mitsubishi revealed the all-new 2022 Outlander utility vehicle over the internet last night. In fact, the automaker almost made as big of a fuss about this being the first car showcased via Amazon Live as it did its new SUV. It’s the kind of thing that really makes you wonder where an automaker’s priorities are located, though tech monopolies giants are so deeply ingrained in modern businesses that one hardly notices anymore. But we’re digressing before we’ve even started discussing the new Mitsubishi Outlander.

While the manufacturer can certainly be faulted for letting go of the most interesting aspects of the brand, its core values have remained mostly intact. The 2022 Outlander remains the only vehicle in its segment to offer standard third-row seating, though past experiences with the model presumes that it will only be useful for children and exceptionally small adults. But we’re not sure if that makes up Mitsubishi keeping its MSRP dangerously close to its highly competent rivals when the outgoing model under impressed with its budget-built interior. Honda’s CR-V and even Nissan’s Rogue have felt like substantially nicer products from inside the cabin. Fortunately, that’s one of the big issues the 2022 model-year Outlander was hoping to address. (Read More…)

Ever since I found one of the very last Oldsmobiles in a Denver car graveyard, I’ve been keeping my junkyard eye open for other final-year-of-marque Detroit machinery. We’ve got the 1998 Eagle, the 2001 Plymouth, and the 2010 Pontiac, and now it’s time for one of the very last vehicles to wear the Mercury badge: this 2011 Mariner Premier. (Read More…)

Chrysler’s run of selling rebadged Mitsubishis began way back in 1970, when the rear-wheel-drive Colt Galant arrived here for the 1971 model year. Those cars sold very well in North America, with sales continuing through 1978. After that, Colt badges went onto the front-wheel-drive Lancer Fiore (later sold here as the Mirage). Here’s one of those first-year FWD Colts, found in a Denver-area yard in nice condition and equipped with the extremely cool Twin-Stick dual-range transmission. (Read More…)

After the Daewoo brand fled these shores in 2002 (leaving Manny, Moe, and Jack in charge of warranty service and the company’s founder on the run from the long arm of the South Korean law), the sprawling GM Empire found a means to continue selling the Leganza and Nubira here: as the Suzuki Verona and Suzuki Forenza/Reno, respectively. Here’s a banged-up Forenza in a Denver yard with the extremely rare five-speed manual transmission. (Read More…)

The General established the Geo brand for the 1989 model year, as a way to move low-priced iron designed and/or built by Toyota, Suzuki, and Isuzu (for some reason, Daewoo-built cars didn’t get sheltered under the Geo banner, so the LeMans retained Pontiac badges for its entire 1988-1993 sales run here). Of all the Geos, the Corolla-twin Prizm proved the most durable, and so I still find plenty of Prizms during my junkyard travels. Here’s a ’90 with an exceptionally high final odometer reading, found in a Denver-area yard last month. (Read More…)

Chrysler sold various Mitsubishis badged as Dodge or Plymouth Colts from the 1971 model year all the way through 1994.

Here’s a Mirage-based fifth-generation Colt in California, the final model year for the Colt station wagon, and it sports both a five-speed manual transmission and the very rare all-wheel-drive powertrain. (Read More…)

Today’s Rare Ride is from the period in the Eighties when many compact pickup trucks were available to the North American consumer. While most of these vehicles were Japanese, some covered their origins with American badges. Others wore both Japanese and American branding, albeit at different dealerships.

Wouldn’t you LUV to check out this P’up? Ugh.

(Read More…)

The years 2008 and 2009 were interesting times for GM, with the company filing for Chapter 11 bankruptcy on June 1, 2009 and the Pontiac Division clearly on the ropes (despite the Bondo applied over Pontiac’s rusty image by the Solstice).

To The General’s warlords, only one solution to Pontiac’s woes made sense: take the Chevy Aveo, itself a South Korea-built Daewoo Kalos, and give it Pontiac badges! (Read More…)

Even after the Mitsubishi Overlords began selling vehicles under their own badging in North America in the early 1980s, Chrysler continued selling those very same vehicles with Dodge, Plymouth, Eagle, and Chrysler emblems. One of these machines didn’t stay on sale for long, but captured the hearts of a devoted American following: the Dodge Raider, twin to the Mitsubishi Montero (aka Pajero).

Here’s one that acquired some mean-looking modifications before meeting its demise in Colorado Springs. (Read More…)

Weird examples of badge engineering! Who doesn’t love them? Bad people, that’s who, and so I do my best to find such vehicles while I’m exploring car graveyards. The badge-engineering world includes Isuzus badged as Hondas, Hondas badged as Isuzus, Mitsubishis badged as Dodges, Dodges badged as Mitsubishis, Chevrolets badged as Saabs, and — of course — Subarus badged as Saabs. Here’s an example of the notorious Saabaru, found in the Subiest region of the United States: Denver, Colorado. (Read More…)