Tag: bad design

By on December 9, 2016

2018 Volkswagen Atlas, Image: Volkswagen

There’s no doubt Volkswagen needs its new midsize Atlas to be a home run (or, at least, a ground rule double) to keep its American dealers appeased following the now-year-long diesel emissions scandal. Even before the scandal, Volkswagen USA could neither create a product mix befitting American sensibilities nor price its ill-marketed product at price points palatable to the American public.

Yet, Atlas — Volkswagen’s crossover slotting between the compact Tiguan and upmarket Touareg — wears sheetmetal penned by Ativan-popping designers, and one of Volkswagen’s design employees agrees.

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