By on February 12, 2010

Deception (and self deception) is a very significant factor in the automobile business. Unless we buy a stripper Corolla (so conveniently parked here) or the like, we’re happy enough to pay more to feel like we’re not just getting transportation, but something that enhances our sense of well-being and social status. One of the biggest questions for automobile executives forever is how much of a premium folks are willing to pay for that. What’s the upper limit you can charge strictly for the sizzle when there’s little or no steak? It somehow seems fitting that we consider the most extreme real-world test of that question on Honest Abe’s birthday: the Versailles, the ultimate pig in a poke. (Read More…)

Recent Comments

  • Dan: Keystone wasn’t one decision this January that wouldn’t have affected production nor prices 6 months...
  • ajla: EVs becoming a normie culture war battleground will be bad for everyone so I’m sure it will happen.
  • ajla: The Keystone Pipeline decision may not be impacting current prices but I do think it is worth debating the...
  • Inside Looking Out: It is not that we lost civility. The problem is that spoiled children who become young adults now...
  • Inside Looking Out: @dal20402: It is the learning experience for you. Next time you will go directly to local shop. I...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber