By on November 7, 2016

2015 Dodge Charger SRT Hellcat

Three Kansas City teenagers took a dream road trip last Friday, only to crash a stolen Dodge Challenger Hellcat and two Charger Hellcat sedans less than a mile down the road.

That, Toyota is finally considering a long-range electric vehicle, Jaguar’s deal with Silverstone goes off-track, and AutoNation is staying put where it is.

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By on February 16, 2015

Focus Ad 3After I purchased my S2000 and was about to drive off the lot, my salesperson regaled me with stories about the Honda’s previous owners – an elderly couple who loved the sports car, called it their “baby,” but traded it for a Mercedes-Benz E350 Coupe because they wanted more room. None of this history was noted in their website or internet ads for the S2000, but why wasn’t it?

It turns out that most franchised dealer’s new and pre-owned vehicle ads on AutoTrader and cars.com as well as their own websites do not tell such stories because they are composed by automated services. The fun part is that dealers sometimes never proofread them, like in the example above showcasing the ultimate in Additional Dealer Markup.  Even better is when dealers try to write the ads themselves. Let’s take a look.

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By on April 21, 2014

autonation-inc-logo

In its pursuit of establishing an online store where shoppers can do (almost) everything related to the car-buying experience, AutoNation Inc. announced last week it would no longer use third-party lead providers, focusing instead on its own online plans.

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