By on July 22, 2020

Dodge was deemed the mainstream automotive brand with the most appeal in a recent survey conducted by J.D. Power. While that likely means a quadrant of our readers will probably discount it outright, these accolades are always fun to mention so they can be picked apart in the comments. Still, it really shouldn’t be all that bewildering to see Dodge ranking high on the list. The brand’s fleet of V8-equipped products certainly sets it apart from its rivals, even if its lineup isn’t quite so varied as its historic rivals.

The conflict comes when you see what Dodge is surrounded by. J.D Power’s Automotive Performance Execution and Layout (APEAL) study tabulates owner assessments of vehicles after 90 days of ownership using some pretty broad metrics (available here). The goal here is to uncover which brands offer the best overall experience. Apparently, Dodge owners aren’t quite as happy with their purchase as those who went to a Porsche dealership. Hardly surprising. Yet we were fairly gobsmacked to see the same was true for both Lincoln and Cadillac.  (Read More…)

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